Social Media Creator & Community Manager

About the role

We're looking for a creative, hands-on Social Media Creator & Community Manager to help bring our content strategy to life across social platforms.

Responsibilities

• Create, edit, and publish original content across Instagram, LinkedIn, Facebook, TikTok, and other relevant platforms.
• Produce engaging short-form video content designed to stop the scroll and drive action.
• Transform content ideas, campaign themes, school stories, and industry insights into platform-specific social content.
• Execute content calendars developed in partnership with the Strategic Content Manager.
• Test content formats, messaging, hooks, CTAs, creative styles, and posting strategies to improve performance.
• Monitor content performance and provide recommendations based on engagement and audience behavior.
• Schedule, publish, and manage content through content manager platforms.
• Manage social comments, direct messages, and community engagement across all channels.
• Identify opportunities to spark conversations, build relationships, and strengthen audience engagement.
• Surface audience insights, questions, and trends that can inform future content and campaigns.
• Stay on top of platform trends, emerging formats, and best practices.

Qualifications

• Strong experience creating short-form video content for social platforms.
• Proven understanding of hooks, storytelling, audience retention, and calls-to-action.
• Experience managing social communities, comments, direct messages, and audience engagement.
• Familiarity with social media analytics and performance optimization.
• Strong writing, editing, and communication skills.
• Highly organized, proactive, and able to manage multiple projects simultaneously.
• Atlanta-based or willing to work in the Atlanta market preferred.

Preferred Experience

• Experience with social media creation, management, planning, and optimization platforms such as Adobe, Canva, Sprout Social, Riverside, CapCut, ManyChat, or similar tools.
• Experience scheduling, monitoring, reporting, and optimizing content performance.
• Experience collaborating with content strategists, creative teams, or marketing departments.
• Working knowledge of paid social advertising across Meta, LinkedIn, or similar platforms is a plus.