Social Media Creative Lead

Full-time, hybrid in New York City.

About the role

Help shape how our brand shows up across social media and digital commerce. We’re looking for a Social Media Creative Lead who can turn cultural insights and platform trends into creative that captures attention, builds community, and inspires discovery and purchase. From creator partnerships and short-form video to TikTok Shop and livestreams, you’ll develop distinctive, platform-native content that balances brand storytelling with measurable performance.

Responsibilities

• Lead creative concepts for social campaigns, always-on content, creator partnerships, and social commerce.
• Create content for TikTok, Instagram, YouTube Shorts, Pinterest, paid social, CRM, and emerging platforms.
• Art direct photography, video, livestreams, influencer collaborations, and user-generated-style content.
• Translate audience insights, cultural conversations, and platform trends into relevant creative ideas.
• Develop assets for every stage of the consumer journey, from awareness through conversion.
• Collaborate with social, influencer, media, ecommerce, marketing, and creative teams.
• Partner with copywriters, photographers, videographers, creators, and project managers to bring ideas to life.
• Use performance data and platform best practices to test, refine, and optimize creative.
• Explore new approaches to motion, short-form storytelling, affiliate content, and livestream shopping.

Requirements

• At least six years of experience in art direction, content creation, or creative design, with a strong social and digital commerce focus.
• A portfolio featuring social campaigns, short-form video, creator collaborations, social commerce, and performance-driven work.
• Experience creating for TikTok, Instagram, YouTube, and creator-led or social commerce platforms.
• Strong knowledge of TikTok Shop, influencer and affiliate marketing, livestream shopping, and digital consumer behavior.
• Expertise in Adobe Creative Suite and Figma, plus proficiency in After Effects, motion graphics, and video editing.
• Experience directing photography, video, creator content, and user-generated-style assets.
• An understanding of platform formats, trends, algorithms, and creative performance across the consumer funnel.
• A collaborative, adaptable approach and enthusiasm for beauty, culture, and a test-and-learn environment.

What success looks like

During your first year, you’ll help elevate our social presence with culturally relevant, creator-led content. Your work will support engagement, creator partnerships, TikTok Shop performance, and digital-first brand storytelling.