Social Media Coordinator - Student Affairs Communications and Marketing

Student Affairs Communications and Marketing (SACM) is seeking a Social Media Coordinator. SACM is an on-campus marketing team that completes creative projects for departments in JMU’s division of Student Affairs, specializing in videography, graphic design, gallery curation, social media management, and photography.

About the role

The Social Media Coordinator provides social media consultation and coordination, offers marketing and communications support, and supervises student employees. Student employees gain hands-on experience with professional projects, media production, and teamwork while working with real-world clients in a supportive environment.

Responsibilities

• Coordinate content strategy for Student Affairs social media accounts.
• Provide social media consultation and direction for unit-level accounts by implementing proven marketing techniques and strategic practices.
• Stay current with social media best practices and trends to assist in future planning.
• Coordinate content placement schedules and strategies by deploying teams of creative student employees to create deliverables, determining appropriate promotional channels, and developing measurable goals.
• Analyze social media data and make recommendations.
• Review Student Affairs social media accounts for accessibility requirements.
• Conduct an annual audit and consolidation of Student Affairs social media accounts.
• Supervise a team of Vice President for Student Affairs (VPSA) social media student employees.
• Supervise a team of Health and Well-being social media student employees.
• Provide professional development relating to best practices in social media accessibility and trends.
• Support weekly student email, Dukes News, and other divisional communication using the university’s CRM system.
• Serve in a web content manager role within the university content management system, Cascade, for Student Affairs Communications and Marketing (SACM).

Requirements

• Experience managing social media business accounts on various platforms.
• Demonstrated experience planning, strategizing, and executing social media campaigns and analyzing results.
• Strong organization and planning skills, including the ability to set priorities and meet deadlines.
• Excellent verbal and written communication skills.

Qualifications

• Experience working within cross-functional marketing and creative teams.
• Understanding of Brandwatch or similar content management tool.
• Knowledge of marketing principles, theories, and techniques.
• Familiarity with web and social media accessibility standards.
• Experience with Adobe Creative Cloud applications.

Benefits

• Generous Leave: Paid vacation, sick leave, parental leave, community service leave, and 19 paid holidays annually.
• Comprehensive Health Coverage: High-quality health insurance options.
• Retirement Options: Plan for your future with retirement benefits through the Virginia Retirement System.
• Employee Well-Being: Balanced Dukes program promotes wellness and work-life integration through resources, events, and support.
• Tuition Waiver Program: Advance your education with tuition waivers for undergraduate and graduate courses taken at JMU.

Pay

$49,000 - $51,000 per year

Employment is contingent upon the successful completion of a criminal background check. After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States.