Social Media Coordinator
University of South Carolina · Columbia, SC · 2 wk ago
MarketingFull-time
Department: CAS College of Arts and Sciences
About the role
The Social Media Coordinator develops engaging, audience-focused content to support the college's marketing and communications efforts. This position creates and manages digital and social media content that promotes academic programs, highlights the value of an arts and sciences education and research, and strengthens engagement with students and alumni. The coordinator works collaboratively across the college to identify content opportunities, develop consistent brand-aligned messaging, and maximize reach across digital platforms.
Responsibilities
- Develop engaging, audience-focused content for social media.
- Create and manage digital and social media content promoting academic programs and the value of an arts and sciences education.
- Strengthen engagement with students and alumni.
- Work collaboratively across the college to identify content opportunities.
- Develop consistent brand-aligned messaging.
- Maximize reach across digital platforms.
Qualifications
- Bachelor's degree in communications, English, journalism or a related field plus three years of relevant work experience, OR a master's degree plus one year of relevant work experience.
Skills
- Demonstrated knowledge of major social media platforms and best practices for strategic dissemination of digital content in a higher education environment.
- Proficiency in computer applications: word processing, digital media editing (photo and video), design software, web-based tools for managing and scheduling social media content.
- Strong written communication and editorial skills; ability to produce clear, accurate, audience-appropriate content.
- Ability to work independently and collaboratively within a team to develop and deliver effective communications.
- Experience capturing high-quality visual content using cameras or mobile devices to support institutional storytelling and engagement.
Benefits
- Health and Life Insurance
- Retirement Programs
- Paid Tuition
- Dependent Scholarships
- Annual Leave
- Sick Leave
- 13 Paid Holidays (including an extended December holiday)
- Paid Parental Leave
- Professional Development Opportunities
Schedule
Full Time