Social Media Coordinator

Responsibilities

• Execute day-to-day management of branded profiles on Instagram, TikTok, Twitter, Facebook, YouTube and other social media/user generated accounts
• Work with Director of Social Media to develop and implement social media initiatives for all TMZ properties (website, television broadcast, live webcast, tours, and podcasts) to increase buzz and drive tune-in and traffic
• Develop daily, weekly, campaign-driven and long-term social media content strategy
• Write social media content that is consistent with the TMZ brand and incorporate SEO best practices
• Create high-quality visual content, including graphics, photos, and videos, for social channels
• Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques
• Establish regular reporting and analyses to measure social media audience growth and the effectiveness of social activity and campaigns, providing anecdotal or qualitative data that impact future strategies
• Become a brand ambassador and advocate of TMZ in social media spaces, engaging in dialogues with our audience where appropriate
• Work with research and analytics team to help analyze results, make strategic recommendations, and provide on-going education and best practices to management and internal teams on the effectiveness of social media campaigns in an effort to maximize results

Requirements

• 2+ years of social media management for a website and/or media company
• Bachelor’s Degree in marketing, communications, advertising or related degree is preferred
• In-depth knowledge of social media for business use and technical familiarity with popular social media platforms and tools and their respective participants (Facebook, Youtube, Twitter, etc.)
• Ability to effectively communicate information and ideas in written and verbal format
• Team player, with the confidence to take the lead and guide and educate other departments when necessary on social media tactics and strategies
• Good technical understanding with an ability to pick up new tools quickly
• Excellent copywriting and communication skills; working knowledge of writing for SEO
• Extensive knowledge of and interest in celebrity news and gossip
• Ability to perform in high-pressure, fast-paced, live production environment
• Ability to contribute and establish working relationships at all levels across multiple disciplines