Social Media Coordinator

Description

The Social Media Coordinator at Hot Topic is responsible for supporting the day-to-day execution of social media campaigns across various initiatives. This role involves administrative support, coordination, and collaboration with different departments to ensure that all projects are executed effectively.

What You'll Do

• Support the day-to-day execution of social media campaigns across content, community, and influencer initiatives.
• Aid in maintaining the social media content calendar, tracking creative briefs, campaign assets, and product samples to ensure projects stay on schedule.
• Schedule and publish daily content across social media platforms.
• Partner with Creative Services, Photo Studio, Video Production, Merchandising, and cross-functional teams to coordinate assets and deliver engaging social content.
• Support Community Managers with community moderation and fan engagement.
• Review user-generated content (UGC), obtain creator permissions, and assist with approving and scheduling content for publication.
• Cookordinator influencer marketing operations, including product sampling, inventory management, marketing pulls, and shipment fulfillment.
• Track influencer calendars, purchase orders, inventory, and marketing samples.
• Coordinate influencer outreach, communications, and relationship management with prospective creator partners.
• Assist with influencer payments and maintain organized campaign documentation.
• Share high-quality influencer content with the Social Content team for repurposing across brand channels.
• Brainstorm creative ideas to increase engagement, amplify content, and support social marketing initiatives that drive traffic and sales.
• Aid in campaign reporting, tracking, and other administrative support for the Social Media team as needed.

What You'll Need

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field preferred.
• 0-1 year of experience in social media, brand marketing, digital marketing, or a related field.
• Knowledge of Microsoft Office and Windows-based applications.
• Experience with Adobe Photoshop and InDesign preferred.
• Familiarity with social media analytics and platform insights.
• Strong organizational skills with exceptional attention to detail and the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills with the ability to collaborate across teams.
• Creative mindset with a passion for storytelling, social media, and emerging digital trends.
• Pasion for music, pop culture, fashion, gaming, anime, and entertainment.
• Ability to prioritize work, meet deadlines, adapt quickly to changing priorities, and maintain composure in a fast-paced environment.
• Self-motivated, proactive, and accountable with strong problem-solving skills.
• Willingness to work occasional nights and weekends to support events and social coverage.
• Ability to travel as business needs require.