Social Media Coordinator

About The Company

Macerich is a premier real estate investment trust specializing in the ownership, operation, and development of high-quality retail properties across some of the most affluent and densely populated markets in the United States. Renowned for creating vibrant community spaces, Macerich's portfolio includes iconic shopping centers that serve as retail hubs and social gathering places. The company is committed to delivering exceptional experiences for tenants and visitors alike, fostering long-term value for shareholders and stakeholders. With a focus on innovation, sustainability, and community engagement, Macerich continuously strives to enhance its properties and adapt to evolving retail trends.

About The Role

The Social Media Coordinator will play a vital role in enhancing the online presence of Macerich’s retail centers through engaging short-form video content. This position is responsible for creating, editing, and managing dynamic videos that increase brand awareness and foot traffic. The ideal candidate will have demonstrated expertise in content creation, particularly on platforms such as TikTok and Instagram, with a proven track record of generating high engagement metrics. This role involves filming on-site events, retailer activations, and community activities, as well as collaborating with the onsite marketing team and retail tenants to showcase center experiences effectively.

The position offers a six-month initial term with potential for extension based on business needs and performance.

Qualifications

• Proven experience in content creation with a portfolio demonstrating engagement metrics such as views and interactions
• Strong proficiency in video editing software including CapCut, Adobe Premiere Pro, Final Cut Pro, or similar tools
• Experience creating engaging TikTok, Instagram Reels, and other short-form video content
• Understanding of social media trends, audience behaviors, and platform algorithms
• Ability to film on location and appear on camera as needed
• Excellent communication and collaboration skills
• Familiarity with Gen Z and local youth trends
• Part-time university students encouraged to apply
• Links to public social media profiles and sample reels demonstrating filming and editing skills
• Analytics or performance data for previous content, including impressions and engagement rates

Responsibilities

• Film and photograph store openings, retailer activations, and community events in real time
• Create engaging short-form videos for TikTok, Instagram Reels, and Facebook, incorporating captions and on-brand overlays
• Maintain a consistent posting schedule, including daily Stories and scheduled feed posts across platforms
• Monitor social media trends and identify opportunities to connect trending conversations with center experiences and tenants
• Collaborate with the digital team and onsite marketing managers to develop monthly content calendars
• Coordinate filming activities with tenant teams and support content creation inside retail spaces
• Respond to comments and messages, flagging urgent inquiries for the mall team
• Create monthly recaps of social media performance and content wins to share with stakeholders
• Stay updated on social media best practices and emerging trends to optimize content strategy

Benefits

• 40 hours of sick time annually
• Membership to ClassPass for wellness and fitness
• Employee Assistance Program for personal and professional support
• Career development resources to support growth within the company
• Access to company-provided equipment and content rights management