Social Media Coordinator

About the Role

The SC Department of Veterans’ Affairs is seeking a hardworking and dependable candidate to join their team as a Social Media Coordinator. This role is responsible for developing and executing comprehensive social media strategies, creating engaging content, and fostering community engagement to support the department's communication goals and objectives.

Responsibilities

• Social Media Strategy:
  • Develop and execute comprehensive social media strategies aligned with SCDVA's communication goals and objectives.
  • Evaluate and maintain all official SCDVA social media accounts (e.g., Facebook, X/Twitter, Instagram, LinkedIn, YouTube, Flickr) ensuring consistent branding and messaging.
  • Monitor social media trends, tools, and applications, recommending new strategies and platforms as appropriate.
• Content Creation & Curation:
  • Write compelling and accurate copy for social media posts, adhering to SCDVA's brand voice and style guide.
  • Collaborate with internal divisions to gather information and develop content highlighting Veteran programs, benefits, events, and success stories.
  • Utilize graphic design tools (e.g., Canva, Adobe Creative Suite) to create visually appealing social media assets.
  • Coordinate with the Multimedia Manager and Multimedia Coordinator on video production and photography for social media use.
• Community Engagement & Monitoring:
  • Actively monitor social media channels for comments, messages, and mentions, responding promptly and professionally.
  • Engage with followers to build a strong online community and foster positive interactions.
  • Identify and escalate sensitive inquiries or public relations issues to the Public Information Director.
  • Track and generate reporting on social media performance metrics, providing insights and recommendations for improvement.
  • Analyze data to identify trends, evaluate campaign effectiveness, and inform future content strategies.
• Collaboration & Other Duties:
  • Work closely with the Public Information Director and other SCDVA staff to ensure integrated communication efforts.
  • Provide social media support for special events, campaigns, and announcements.
  • Stay informed on Veterans' affairs news, policies, and relevant state and federal initiatives for promotion.
  • Perform other duties as assigned.

Requirements

• A high school diploma or equivalent.
• Applicants indicating college credit or degree(s) must provide a copy of their college transcript during the interview or upload it as an attachment to the application.
• Some areas may require an official, certified transcript prior to hiring or within a specific timeframe after hiring.
• Position may require working evenings and weekends, on-call shifts, and callback.
• Routine driver duties, frequent stooping/bending, and lifting up to 20 lbs. are required.
• Declaration of essential status and potential requirement to report during emergency situations.

Qualifications

Preferred qualifications include a Bachelor's degree and/or training certifications.

Additional Comments

The SC Department of Veterans’ Affairs is committed to providing equal employment opportunities to all applicants and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related medical conditions, including, but not limited to, lactation), national origin, age (40 or older), disability, or genetic information. Supplemental questions are considered part of the official application. Any misrepresentation will result in disqualification from employment. Please complete the state application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position.