Social Media Coordinator

Department: Global Marketing/Communication, Grade: EXS/6

About the role

The Social Media Coordinator supports the execution of social media strategy for Northwestern University within the Office of Global Marketing and Communications (OGMC). Reporting to the Director of Marketing, this role assists with day-to-day publishing and content across primary social channels, helping maintain Northwestern’s online voice and presence. Working closely with OGMC colleagues and university partners, the Social Media Coordinator helps showcase research, student experiences, major university moments, and institutional priorities through engaging storytelling. The role assists with social listening, reporting, and analytics, and supports timely communications during high-profile events.

Responsibilities

• Draft, schedule, and publish content across Northwestern’s social media channels
• Assist in maintaining the social media calendar and tracking incoming content requests
• Monitor social channels and support social listening efforts to identify engagement opportunities and emerging issues
• Flag potential reputational concerns and support crisis communication efforts
• Assist with planning and execution of social media campaigns aligned with institutional priorities
• Contribute creative ideas for content, formats, and storytelling approaches
• Support administration of Sprinklr and other social media management tools
• Compile performance data and assist with preparing reports on social media performance
• Support documentation and coordination for the cross-campus Northwestern Social Media Workgroup
• Assist in coordinating with campus partners to source content and amplify university stories
• Collaborate with OGMC colleagues to ensure content aligns with university voice, tone, and brand standards
• Manage the social media inbox and internal request channels, routing inquiries and requests appropriately
• Stay current on evolving social media platforms, tools, and best practices

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, or related field
• 1–3 years of professional social media, communications, marketing, or related experience
• Experience supporting content publishing across major social platforms
• Strong writing, editing, and proofreading skills
• Knowledge of social media platforms and audience engagement best practices
• Strong organizational skills and ability to manage multiple projects and deadlines
• Experience with social media management platforms (Sprinklr preferred)
• Familiarity with analytics and reporting tools and ability to identify basic performance trends
• Collaborative approach and ability to work effectively across teams and departments
• Self-motivated and eager to learn emerging social media trends and tools
• Willingness to support social media monitoring during major events or crises

Preferred Qualifications

• Experience supporting active social media accounts for an organization or brand
• Prior experience in higher education, nonprofit organizations, or other public-facing institutions
• Familiarity with mobile-first content creation and video editing tools (e.g., CapCut, Adobe Premiere)
• Exposure to paid social media, Google Analytics, or SEO is a plus

Pay

Target hiring range for this position will be between $58,000–$68,000 per year. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data.

Benefits

• Health, dental, vision, disability, and life insurance
• Paid vacation and holidays
• Paid medical/sick and parental leave
• Tuition benefits for the employee and dependents
• Pre-tax and flex spending accounts for commuting and dependent care
• Generous retirement savings options
• Wellness programs

For a comprehensive overview of available benefits, including eligibility details, visit Northwestern Benefits.

Professional Growth & Development

Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit Northwestern Learning & Development to learn more.