Social Media Coordinator

Responsibilities

• Execute the Club's social media strategy across all digital platforms, creating engaging content that grows audience, fan engagement, and brand awareness.
• Plan, manage, and maintain the Club's social content calendar while balancing scheduled campaigns with real-time opportunities.
• Capture, edit, and publish photo, video, and written content from matches, training sessions, community events, and Club initiatives, with an emphasis on platform-native short-form video.
• Provide comprehensive live matchday coverage, telling compelling stories before, during, and after each match.
• Monitor social media trends, fan conversations, and platform updates to identify opportunities for timely, creative, and engaging content.
• Collaborate with Marketing, Communications, Creative, Soccer Operations, and Corporate Partnerships to execute integrated campaigns and fulfill sponsored digital assets.
• Build and engage the Club's online community by monitoring social channels, interacting with supporters, and maintaining the Club's voice and brand standards.
• Analyze social media performance and audience insights to optimize content strategy, measure campaign success, and recommend continuous improvements.
• Train, mentor, and oversee social media interns while ensuring high-quality execution of day-to-day responsibilities.
• Support additional digital marketing, content creation, and Club initiatives as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Sports Management, or related field, or equivalent experience.
• 1–3 years of professional social media experience (internships and freelance experience considered).
• Demonstrated ability to create engaging, platform-native content across multiple social media channels.
• Strong understanding of social media algorithms, trends, audience engagement, and platform best practices.
• Experience producing mobile-first short-form video content.
• Proficiency with Adobe Creative Cloud, including Premiere Pro and Photoshop.
• Experience using CapCut or similar mobile editing applications.
• Strong writing and copyediting skills with excellent attention to detail.
• Experience interpreting social media analytics and using performance data to improve content strategy.
• Highly organized with the ability to prioritize multiple deadlines in a fast-paced, live-event environment.
• Ability to work evenings, weekends, holidays, and travel as required throughout the MLS season.
• Valid driver's license with reliable transportation.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Sports Management, or related field, or equivalent experience.
• 1–3 years of professional social media experience (internships and freelance experience considered).
• Demonstrated ability to create engaging, platform-native content across multiple social media channels.
• Strong understanding of social media algorithms, trends, audience engagement, and platform best practices.
• Experience producing mobile-first short-form video content.
• Proficiency with Adobe Creative Cloud, including Premiere Pro and Photoshop.
• Experience using CapCut or similar mobile editing applications.
• Strong writing and copyediting skills with excellent attention to detail.
• Experience interpreting social media analytics and using performance data to improve content strategy.
• Highly organized with the ability to prioritize multiple deadlines in a fast-paced, live-event environment.
• Ability to work evenings, weekends, holidays, and travel as required throughout the MLS season.
• Valid driver's license with reliable transportation.

Skills

• Adobe Creative Cloud (Premiere Pro, Photoshop)
• CapCut or similar mobile editing applications
• Strong writing and copyediting skills
• Experience interpreting social media analytics
• Ability to work in a fast-paced, live-event environment

Benefits

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
• The Club provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Pay

• The salary range for this position is $40,000 - $60,000 per year.

Schedule

• This position is primarily based at the Larry H. Miller Tower and requires regular attendance at matches, training sessions, community events, and other Club functions.