Social Media Coordinator

Description

This role will be conducted during regular business hours M-F the vast majority of the time. Occasionally, a social media presence may be needed at an evening or weekend event, in which case an alternative schedule will be provided by your manager.

About Klatch Coffee

Klatch Coffee is a family-owned and run coffee company based in Southern California and distributed worldwide. We source, roast, and brew our own coffee using our signature peak of flavor method. Some say it’s obsessive, we say it’s fun! We look forward to having you as part of our team while you further your expertise and knowledge in specialty coffee and social media.

Key Responsibilities

• Social Media Management: Develop and implement social media campaigns to increase brand awareness and audience engagement.
• Content Creation: Create compelling content for social media posts, blogs, and other marketing materials that aligns with Klatch Coffee’s goals and marketing calendar.
• Audience Analysis: Conduct market research and analyze audience demographics to tailor content and campaigns effectively.
• Monitor and analyze social media metrics to measure the success of campaigns and adjust strategies accordingly.
• Brand Development: Ensure consistent brand messaging and tone across all marketing materials and social media channels.
• Campaign Planning and Execution: Plan, execute, and manage marketing campaigns to achieve specific business objectives.
• Collaborate with cross-functional teams to ensure seamless integration of marketing efforts.
• Community Engagement: Foster and nurture relationships with online communities, influencers, and brand advocates. Identify and explore partnership opportunities with potential collaborators.
• Maintain relationships with collaborators who create content on our behalf.

Qualifications

• Proven experience in social media management and digital marketing.
• Strong understanding of social media platforms, algorithms, and trends.
• Excellent written and verbal communication skills.
• Proficient in using social media management tools and analytics.
• Creative thinker with the ability to generate innovative ideas.

Preferred Skills

• Familiarity and expertise with social media platforms: Facebook, X, Instagram, TikTok.
• Experience with associated tools (Hootsuite, cameras, microphones, gimbals).
• Ability to work in a fast-paced, collaborative environment.

Benefits

• Paid vacation - upon completion of 1 year of employment
• 6 paid holidays: New Years' Day, Memorial Day, 4th of July, Labor Day, Thanksgiving Day, Christmas Day
• Health insurance: after the plan's defined waiting period
• Dental insurance: after the plan's defined waiting period
• Paid Sick Leave