Jobs · Marketing · Michigan

Social Media Coordinator

GamblingCareers.com · Lansing, MI · Today
Marketing$60k–$101k/yrFull-time

About the role

Take a key role in crafting Aristocrat’s brand digital presence and contribute to top-tier customer experiences. Innovate and lead within social media support, promoting dedication and engagement with outstanding customer service.

Responsibilities

  • Handle all social media accounts for inbound and outbound customer support across Facebook, Twitter/X, Instagram, TikTok, and LinkedIn.
  • Respond promptly and professionally to customer inquiries and complaints, ensuring high customer satisfaction.
  • Collaborate closely with partners and internal operations teams to maintain consistent messaging and service quality.
  • Track social media trends and evaluate the effect of social interaction across different platforms.
  • Develop and implement programs to improve customer dedication and engagement, such as the “Social Care Loyalty Program.”
  • Build comprehensive social media reports and dashboards to track performance and engagement metrics.
  • Suggest strategies to improve key performance indicators like response time and engagement rate.
  • Ensure all social media activities strictly adhere to brand guidelines and regulatory requirements.
  • Work with the marketing team to align social support initiatives with ongoing campaigns and promotions.

Requirements

  • More than 3 years of experience in social media support or community management.
  • Hands-on experience coordinating several social platforms with a proven track record.
  • Strong understanding of social media analytics and business intelligence tools.
  • Ability to build and assess the impact of social engagement programs.
  • Excellent communication and problem-solving skills.
  • A customer-centric approach with a focus on customer dedication and retention.
  • Experience in online industries such as gaming, betting, fintech, or insurance is preferred.
  • Familiarity with social listening tools and advanced analytics.
  • Knowledge of content creation tools like Canva and Adobe Suite.
  • Skilled in managing social media platforms and capable of generating detailed reports with Excel, Power BI, or comparable software.
  • Excellent interpersonal and communication skills, with the ability to prioritize tasks effectively under pressure.
  • A creative problem solver with strong analytical abilities, highly organized, and meticulous.

Company Summary

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business formed in 2024 from the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay). The business is an industry leader in content and technology solutions for online RMG, offering a full-service suite including content, proprietary technology platforms, and value-added services across iLottery, iGaming, and Online Sports Betting (OSB).

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, entertaining millions of players worldwide every day. Headquartered in Sydney, Australia, Aristocrat operates through three business units: regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness), and regulated online real money (Aristocrat Interactive). The global team of over 8,500 people is united by the mission to bring joy to life through the power of play.

Pay

$59,764 – $100,900 per year. Final offers will be based on experience level, education, skills, work location, and internal pay equity.

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