Social Media Coordinator

About the role

The Chiefs Fit team is looking for an innovative, motivated, and detail-oriented Social Media Coordinator to create and deliver digital content and oversee the posting of gym-related content on @ChiefsFit social media. This position will film, edit, and publish video-based social content with the goal of driving member and prospective member engagement while generating interest for the clubs and brand.

Responsibilities

• Build, design, and execute a strong social media content strategy and voice across all platforms (Facebook, Instagram, and TikTok).
• Serve as a community manager by engaging fans, followers, prospects, partners, and members; respond to customers and prospective customers in real-time on social media.
• Develop a monthly social media content and campaign calendar.
• Monitor and analyze social campaign performance and key metrics; identify trends and make content recommendations; share weekly/monthly reports.
• Identify opportunities, trends, and features in the social media space.
• Explore new strategic and creative marketing channels.
• Deliver on defined organic growth and audience engagement goals.
• Hit specific growth targets across follower count, impressions, and website traffic.
• Facilitate creation of user-generated content and monitor conversations on various channels.
• Ensure proper tracking and labeling structure for all content scheduling.
• Contribute light editorial content or copywriting assistance as needed.
• Help foster a sense of community among Chiefs Fit consumers.
• Work with the Kansas City Chiefs marketing team to ensure social content aligns with brand guidelines.

Requirements

• 2-4-year college degree, preferably in marketing, digital media, or design.
• Experience with social media management tools.
• Expertise with Adobe Illustrator, Photoshop, and InDesign software.
• Strong working knowledge of Microsoft Office (Outlook, Excel, PowerPoint), Mac Operating Systems, and cloud-sharing platforms (Dropbox, Google Drive, Hightail).

Skills

• Ability to successfully organize, prioritize, and manage multiple projects autonomously.
• Strong understanding of the social and digital ecosystem.
• Strong strategic and analytical capabilities.
• Experience working in the fitness/health category is a plus.
• Strong understanding of social media marketing strategy and the entire social marketing mix (paid, organic, owned, and earned).
• Sharp understanding and point of view on social media trends; stays abreast of the latest content, product, and marketing trends in social media.
• Ability to dive deep within a singular project while understanding its role within a larger vision and scope.
• Highly organized and communicative.
• Excellent verbal, written, and presentation skills.
• Comfortable and energetic in the creative process.
• Thrives working autonomously as well as in a team environment.
• Demonstrates a positive, open, and cheerful attitude.
• Reliable, dependable, and accountable to themselves and the organization.

Schedule

This is a part-time non-exempt position. Your daily schedule will vary throughout the week depending on the needs of the club, staff, and members. Special events, promotions, and other demands will require some early mornings, late nights, and weekends.