Social Media Coordinator

This position reports to the Sr. Manager – Content Marketing & Strategy and is a full-time, exempt role with minimal travel requirements. Location: Remote.

About the role

Generous Brands is looking for a Social Media Manager to join our Social team. This role will work across brands (Health-Ade, Evolution Fresh, and Bolthouse Farms) at varying scale with support and guidance from the internal team and external agency. To thrive in this role, you should love to build strategy, cultivate community, and get creative! You’re organized and enjoy managing a monthly content calendar. You love engaging with consumers, creators, and other brands. You've got your finger on the online pulse and know the latest trends, formats, and best practices. We also hope you love a good beverage that brings fun and function—it's what we're all about.

Responsibilities

• Assist in the development of social strategies across multiple brands and platforms (mainly Instagram and TikTok).
• Support the monthly content calendar, including building, scheduling, and posting content.
• Support management of external agency and content sources, guiding strategy from a brand perspective.
• Grow and manage our community across platforms and brands by executing daily inbound/outbound community management, monitoring social listening, and building creator and consumer relationships.
• Ideate engaging content that aligns with brand direction and fuels channel growth and engagement while following the latest best practices and algorithms.
• Support social copy and caption building, integrating brand voice, timely references, and community-relatable language.
• Identify opportunities and support management of giveaways, partnerships, collaborations, and community gifting.
• Support social reporting and social listening efforts; summarize monthly content efforts, learnings, and opportunities.
• Maintain a deep understanding of the social landscape and industry trends to deliver best-in-class, innovative concepts.
• Work collaboratively with the social team and various cross-functional partners across marketing and external agencies to develop creatives that align with brand goals and strategies.
• Other responsibilities as required.

Requirements

• Proven ability to identify trends and cultural moments while maintaining a distinctive brand voice and point of view.
• Experience supporting content strategy and ideation for a brand within the beverage, CPG, beauty, or like-minded space.
• Excellent project management skills; organized and able to work across multiple projects, brands, and timelines.
• A passion for building digital community and fostering meaningful connections and conversations with consumers and potential customers.
• Proactive with a keen attention to detail; a diligent quality checker who catches typos or errors.
• Great communication skills and comfortable sharing feedback with external agency partners and guiding strategy.
• Experience professionally managing customer service inquiries and outreach.
• Comfortable sharing ideas and participating in team discussions and brainstorming.

Qualifications

• 1.5+ years of experience in organic social media and community management with a track record of guiding strategy, driving engagement, and increasing brand awareness.
• Familiarity with social reporting and scheduling tools such as Dash, Sprout, or Trello.
• Experience supporting cross-functional collaboration for product launches or retail moments.
• Understanding of the influencer ecosystem, social/PR gifting campaigns, and creator-driven amplification strategies.
• Experience working across multiple brands simultaneously is a plus.
• Content creation skills (vertical video, on-camera, or meme/graphic) are a plus.

Pay

$27–$30/hour + annual bonus opportunity.

Schedule

• Full-time, Monday–Friday.
• Available to manage inbound and outbound communications on holidays and weekends as needed to maintain inbox and social presence.

Benefits

• Medical, dental, and vision insurance.
• Group life and AD&D insurance; voluntary life and AD&D insurance.
• Group short-term and long-term disability.
• 401(k) retirement plan.
• Paid time off.
• Flexible spending accounts.
• Employee assistance program.
• Gym membership discounts.