Social Media Coordinator

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has grown into one of the most recognized textured-hair brands in the United States, known for transformative products, authentic storytelling, and a deeply engaged community. As we continue to grow, social media plays a critical role in how customers discover, experience, and connect with Bask & Lather. We are building a social team that moves quickly, understands culture, creates consistently, and produces content that earns attention and drives action.

Opportunity

Bask & Lather is seeking a creative, resourceful, and highly organized Social Media Coordinator to support the daily execution of our organic social media and content strategy. This is a hands-on content-creation role. A primary responsibility of the Social Media Coordinator is to regularly film, edit, publish, and appear in original social content. This is not simply a scheduling, community-management, or administrative position. The successful candidate must be comfortable picking up a phone or camera, setting up lighting and audio, directing talent, capturing multiple concepts, and editing footage into polished, platform-native content.

Key Responsibilities

• Content Filming and Production

• Regularly film original social content at Bask & Lather’s office, content studios, retail locations, brand events, activations, and other approved locations.
• Capture short-form videos, product demonstrations, tutorials, transformations, founder and employee content, customer stories, educational content, behind-the-scenes moments, and trend-based concepts.
• Film using smartphones, cameras, lighting, microphones, tripods, and other production equipment.
• Prepare filming environments and ensure appropriate lighting, framing, sound, styling, products, props, talent, and backgrounds.
• Direct employees, models, creators, customers, and other participants during content capture.
• Comfortably appear on camera, demonstrate products, provide voiceovers, participate in trends, and host social content when needed.
• Edit short-form videos using CapCut, Adobe Premiere Pro, native platform tools, or similar software.
• Create and edit graphics, static posts, carousels, Stories, Reels, short-form videos, and other platform-native content.
• Add captions, graphics, sound, transitions, hooks, calls to action, and other creative elements that improve content performance.
• Repurpose footage into multiple versions, formats, hooks, and platform-specific edits.

• Social Media Execution

• Collaborate with the Senior Social Media & Content Marketing Manager to execute and strengthen Bask & Lather’s online identity.
• Support content execution across Instagram, TikTok, Facebook, YouTube, Pinterest, TikTok Shop, and emerging platforms.
• Contribute ideas and observations that help inform the brand’s organic social and content strategy.
• Translate approved strategies, campaign plans, launches, promotions, and cultural moments into platform-native content.
• Draft captions, hooks, scripts, on-screen text, calls to action, and supporting social copy.
• Schedule and publish approved content accurately and on time.
• Adapt content for the audience, format, behavior, and technical requirements of each platform.
• Maintain a consistent brand voice, visual identity, tone, and quality standard across all channels.
• Conduct quality-control checks before publishing, including spelling, links, product names, pricing, claims, captions, and formatting.
• Monitor platform updates, emerging formats, beauty conversations, textured-hair trends, competitors, and relevant cultural moments.
• Proactively bring relevant, executable content ideas to the team, including why the concept fits Bask & Lather and how it should be produced.
• Livestream regularly, preparing products, talking points, demonstrations, equipment, and supporting materials before live sessions. Engage with the audience in real time while maintaining Bask & Lather’s brand voice and messaging standards. Monitor live comments and escalate customer-service concerns, product complaints, or sensitive issues appropriately. Review live performance and identify opportunities to improve future sessions.

• Content Planning and Coordination

• Participate actively in brainstorms and contribute original, executable content ideas.
• Prepare shot lists, scripts, props, products, equipment, talent schedules, and other production materials.
• Coordinate with employees, creators, models, customers, and internal partners participating in content.
• Track content through concepting, filming, editing, review, approval, scheduling, and publishing.
• Identify missing assets, production needs, or execution risks early and recommend solutions.
• Maintain an organized pipeline of ready-to-publish, evergreen, campaign, and real-time content.
• Assist with content capture during brand events, retail activations, launches, shoots, and other company moments.

• Community Management

• Monitor and respond to comments, direct messages, mentions, tagged content, and customer inquiries across social platforms.
• Engage with customers and followers using Bask & Lather’s established voice and tone.
• Build meaningful relationships with customers, supporters, and brand advocates through thoughtful and timely engagement.
• Identify strong customer testimonials, transformations, questions, and conversations that can become content.
• Monitor audience sentiment and share recurring feedback, concerns, questions, and content opportunities with the appropriate teams.
• Escalate customer-service issues, product complaints, sensitive conversations, and potential brand risks promptly.

• Creator and User-Generated Content

• Support the identification of emerging creators, cultural voices, and social-media personalities who may align with Bask & Lather.
• Share potential partnership opportunities with the Influencer & Affiliate Marketing Manager.
• Support creator relationships through content capture, event participation, asset organization, and amplification across Bask & Lather’s owned social channels.
• Track tagged content, customer testimonials, product demonstrations, and transformation stories.
• Request and document appropriate permissions before reposting customer or creator content.
• Download, label, organize, and maintain approved creator and user-generated content.
• Affiliate with adapting creator content for Bask & Lather’s organic social channels.
• Assist with content capture during creator visits, events, and brand activations.
• Ensure creator and customer content used on owned channels meets brand and quality standards.

• Performance Tracking and Optimization

• Review social engagement, web traffic, watch time, completion rate, reach, audience growth, shares, saves, comments, and conversion-related metrics.
• Maintain accurate performance trackers and assist with weekly and monthly social reporting.
• Identify high-performing hooks, formats, topics, products, creative styles, and platform-specific patterns.
• Share practical observations about what is working, what is underperforming, and what should be tested next.
• Apply performance insights to future filming, editing, caption writing, publishing, and content execution.
• Participate in content reviews and post-campaign discussions.
• Balance creative judgment with data-informed decision-making to improve content performance.

Required Qualifications

• 3+ years of experience creating social content for a consumer brand, organization, agency, creator, or professional social account.
• Demonstrated experience personally filming and editing short-form video for TikTok, Instagram Reels, YouTube Shorts, or similar platforms.
• A portfolio showing content the candidate personally filmed and edited.
• Strong understanding of TikTok, Instagram, Facebook, YouTube, Pinterest, TikTok Shop, and emerging social platforms.
• Hands-on proficiency with CapCut, Adobe Premiere Pro, native platform editing tools, or similar video-editing software.
• Experience creating basic social graphics, carousels, static posts, or similar digital content.
• Ability to capture clean, engaging content using smartphones, cameras, microphones, lighting, and basic production equipment.
• Strong understanding of framing, lighting, audio, pacing, hooks, captions, transitions, and platform-native storytelling.
• Comfortable regularly working behind the camera and appearing on camera.
• Comfortable hosting or participating in live social content.
• Strong writing, grammar, proofreading, and copy-editing skills.
• Genuine interest in beauty, haircare, textured hair, social media, and culture.
• Strong organizational skills and the ability to manage multiple assignments and deadlines.
• High attention to detail and a commitment to producing accurate, polished work.
• Ability to receive direct creative feedback, revise work quickly, and continuously improve.
• Willingness and ability to work fully on-site in Yonkers, New York.
• Availability to support occasional evening or weekend shoots, live sessions, events, or real-time content opportunities with advance notice when possible.

Preferred Qualifications

• Experience creating content for a beauty, haircare, wellness, lifestyle, retail, or consumer-products brand.
• Familiarity with textured-hair products, routines, terminology, and customer needs.
• Experience filming product demonstrations, tutorials, transformations, interviews, and event content.
• Experience with TikTok Shop or other social-commerce content.
• Proficiency with Canva, Adobe Photoshop, or similar design tools.
• Experience with Sprout Social or another social scheduling and reporting platform.
• Familiarity with Shopify, Microsoft Office, and Google Workspace.
• Experience using performance data to improve social content.