Social Media Coordinator

Duties and Responsibilities

• Capture and create social media posts (videos, images, captions) across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Primary focus will be on Princeton Ballet School channels.
• Assist in planning, implementing, and managing social media campaigns to achieve specific goals.
• Monitor social media channels, respond to comments and messages, and foster engagement with the audience.
• Track and analyze key performance indicators (KPIs) to measure the success of social media efforts and identify areas for improvement.
• Stay updated on the latest social media trends and best practices to inform content strategy.
• Work with the Marketing Team to ensure brand consistency and contribute to overall marketing strategies.
• Assist with general Marketing duties and contribute to the smooth functioning of the Marketing Team such as event listings, data entry, on-site Box Office and Event support, and other duties as assigned.

Requirements

• 1-3 years of professional experience in Social Media
• A degree in the field of Marketing, Communications, Dance, Arts Non-Profit, or other relevant program
• Detail knowledge of social media platforms and content creation, with primary focus on video capture and editing
• Ability to create visually appealing content
• Strong written and verbal communication skills
• Ability to track and analyze social media performance and identify trends
• Knowledge of how social media marketing aligns with broader business goals
• Highly organized to manage social media calendars, schedule posts, and track performance
• Strong ethics in teamwork and collaboration to work effectively with other members of the Marketing Team and other departments
• Knowledge and appreciation of dance is preferred, but not required