Social Media Coordinator

About the role

The Social Media Coordinator supports the execution of social media initiatives for clients, working closely with the Brand Marketing Manager and marketing team to create and publish content that aligns with client goals and reflects each brand's unique voice. This role involves content creation, on-site photo and video capture at restaurants, nightlife venues, and special events in the Sacramento area, and maintaining a consistent brand presence across social media channels.

Responsibilities

• Create and publish engaging content across Instagram, Facebook, TikTok, and other social media platforms.
• Capture high-quality photo and video content using a mobile device, focusing on Reels, trending content, and user-generated (UGC) style videos.
• Edit engaging short-form video content using CapCut or similar editing software.
• Visit client locations throughout the Sacramento area to capture content for promotions, events, and day-to-day brand storytelling.
• Work closely with the Brand Marketing Manager and marketing team to brainstorm, plan, and execute content calendars, campaigns, and social media initiatives.
• Collaborate with the marketing team to concept, plan, and execute social media content supporting client events, promotions, and ongoing programming.
• Schedule and publish content while maintaining multiple client social media accounts, ensuring alignment with each brand's voice and standards.
• Monitor social media channels by responding to guest comments and direct messages in a professional, brand-appropriate manner.
• Assist with influencer outreach and UGC collaborations.
• Stay up to date on social media trends, platform updates, and emerging content opportunities while bringing fresh ideas to the team.
• Keep Google Business Profiles and Yelp pages updated with current photos, promotions, and business information.
• Track basic social media analytics and assist with monthly performance reporting.
• Collaborate with the creative and marketing teams during photo and video shoots to support client campaigns.
• Provide various marketing administrative support as needed.

Requirements

• Preferred 1-3 years of social media experience (internship, freelance, campus organization, or personal brand experience will also be considered).
• Knowledge of social media platforms including Facebook, Instagram, TikTok, Snapchat, X, LinkedIn, Pinterest, and YouTube.
• Experience capturing engaging photo and video content using a mobile device and editing short-form video with CapCut or similar software.
• Experience using Canva for basic graphic design needs.
• Strong copywriting skills with the ability to write engaging, on-brand social media captions.
• Strong written and verbal communication skills.
• Highly organized with excellent attention to detail and time management skills.
• Ability to manage multiple projects, meet deadlines, and work independently as well as collaboratively within a team.
• Basic knowledge of Meta Business Suite is preferred.
• Familiarity with social media scheduling platforms such as Cloud Campaign, Later, Sprout Social, or Hootsuite is a plus.
• Familiarity with project management platforms such as ClickUp, Asana, Monday.com, or Trello is preferred.
• Experience working with hospitality, restaurant, nightlife, or lifestyle brands is a plus.
• Ability to receive feedback, adapt quickly, and thrive in a fast-paced agency environment.
• Must have reliable transportation and be willing to travel to client locations throughout the Sacramento area.
• Must be able to work a flexible schedule, including evenings, occasional holidays, and weekends as needed for client events and content capture.

Benefits

• Subsidized health benefits
• Paid sick leave and vacation
• Generous PTO plan
• Paid holidays
• 4 paid mental health days per year
• IRA retirement plan
• Paid professional development opportunities
• Opportunity for career growth and development