Social Media Content Specialist

Job Objective

The Social Media Content Specialist is responsible for creating, scheduling, and optimizing engaging digital content across platforms like Instagram, TikTok, Facebook, and LinkedIn. They build brand awareness, drive audience engagement, and analyze performance metrics to maximize reach to promote The Salvation Army Adult Rehabilitation Centers (ARC) and Thrift Stores.

About the Role

This role emphasizes social and digital media strategy, public relations, and creative storytelling to increase visibility, engage audiences, and support the mission. This position will create a wide range of visual and written materials, manage social media content, design digital and print collateral, write scripts, press releases, and media advisories, and serve as a liaison between ARC representatives and media outlets when needed.

Essential Functions

• Content Creation & Graphic Design
• Design branded digital and print materials such as flyers, brochures, social media graphics, and event signage.
• Create visual templates and style guides to ensure consistent brand identity.
• Develop original concepts for marketing campaigns and adapt them for different platforms.
• Digital Storytelling & Written Content
• Write, edit, and proofread press releases, media advisories, scripts, speeches, and articles.
• Craft compelling copy for websites, social media, newsletters, and other communication channels.
• Ensure all messaging aligns with brand voice, mission, and style guidelines.
• Video & Photography Production
• Plan, film, and edit video content for social platforms (reels, stories, TikTok) and long-form formats (interviews, features, training videos).
• Capture high-quality photographs for promotional, event, and program use.
• Edit and enhance visuals to meet brand quality standards.
• Social Media Management
• Manage daily posting, scheduling, and engagement across ARC and Thrift Store social platforms.
• Monitor conversations, respond to comments, and escalate issues when needed.
• Track performance analytics and adjust strategy for maximum engagement.
• Media & Public Relations
• Serve as the primary liaison between ARC representatives and media outlets.
• Cook up and coordinate interviews, press events, and media coverage opportunities.
• Maintain media contact lists and distribute press materials strategically and on deadline.
• Marketing & Campaign Support
• Collaborate with marketing, fundraising, and development teams to align messaging.
• Support seasonal, mission-driven, and fundraising campaigns with multimedia and graphic design assets.
• Training & Collaboration
• Provide design templates and social media best practices to local ARC teams.
• Conduct training sessions on brand standards, digital storytelling, and visual communication.

Minimum Qualifications

• Education & Experience: Associate’s degree in Graphic Design, Digital Media, Communications, Journalism, or related field; OR Minimum 2 years’ professional experience in multimedia content production, graphic design, social media management, or public relations; OR Equivalent combination of education and experience.
• Portfolio required, including writing samples, graphic design work, photography, and video projects.

Skills/Abilities

• Proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and Canva.
• Skilled in professional photography, videography, and editing.
• Strong writing skills for a variety of content types (press releases, ad copy, scripts).
• Familiarity with SEO, social media algorithms, and analytics tools.
• Creative and detail-oriented with a strong design.
• Strong interpersonal and media relations skills.
• Able to manage multiple deadlines in a fast-paced environment.
• Passion for mission-driven work and nonprofit communications.

Physical Requirements

• Regularly stand, use hands, handle, or feel; hear or talk.
• Frequently walk and reach with hands and arms.
• Occasionally climb or balance; stoop, kneel, or crouch.
• Regularly lift and/or move up to 50 pounds and occasionally team lift up to 100 pounds.
• Close vision, distance vision, and ability to adjust focus.
• Quiet to moderate noise level, dusty environment, temperature fluctuations based on weather, extensive travel to ARC Centers, thrift stores, events, and media engagements.

Reasonable Accommodation

• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job.

Equal Opportunity Employer

• The Salvation Army is an equal opportunity employer. Candidates who are back-to-work, US Veterans, people with disabilities, people who have been impacted by the justice system, and/or people without a college degree are encouraged to apply.