Social Media & Content Manager

About the role

Pittsburgh Riverhounds SC and Pittsburgh Riveters SC are seeking a Social Media and Content Manager to lead social media and content for both clubs. The position will connect supporters to Pittsburgh’s men’s and women’s soccer teams through original storytelling, live coverage, and year-round fan engagement. Reporting to the Senior Director of Marketing, this position will own day-to-day social media strategy, content planning, and publishing for the Riverhounds and Riveters. The role will build awareness of both brands, grow their audiences, and support ticket sales, sponsorships, merchandise, and other club marketing priorities through compelling content and measurable results. This is a hands-on role for a strong writer and content creator who can turn match action, player personalities, and the Pittsburgh soccer community into content fans want to watch and share. The manager will plan ahead, capture and edit content in collaboration with the creative staff, and respond quickly to opportunities during matches and throughout the season. Each club should have a distinct voice and content approach that reflects its identity and supporters.

Responsibilities

• Social Media Strategy & Channel Management: Develop and execute social media and content strategies for the Riverhounds and Riveters that advance each club’s marketing goals and increase audience growth, engagement, and brand awareness. Own the content calendar and daily publishing across Instagram, Facebook, X, TikTok, YouTube, and other relevant platforms, balancing club storytelling with promotional priorities. Define the purpose, audience, and content approach for each channel; adapt copy, visuals, and formats to how fans use each platform. Maintain distinct voices and consistent brand standards for both clubs while developing recurring features and campaigns that give fans reasons to follow year-round. Identify emerging trends, platform features, and new technologies; test relevant ideas and use results to guide future investment of time and resources.
• Content Creation & Storytelling: Pitch, plan, capture, edit, and publish original content, including short-form videos, photography, interviews, graphics, and longer video features in collaboration with the creative staff. Develop stories around players, coaches, supporters, community initiatives, and club history that make both teams accessible to existing and prospective fans. Collaborate with creative and communications staff on production plans, design requests, and editorial priorities; coordinate player and coach access with the appropriate staff. Maintain an organized content archive and production workflow, including footage, photos, project files, deadlines, approvals, and final assets.
• Matchday Coverage & Fan Engagement: Lead social coverage of Riverhounds and Riveters home and away matches, coordinating on-site capture and remote coverage from pregame through postgame. Cover training sessions, club announcements, promotional events, and community appearances; prepare content in advance while leaving room for timely moments. Monitor comments, direct messages, and fan conversations; respond in the club’s voice and route ticketing, service, or sensitive issues to the appropriate department. Build relationships with supporters and relevant local creators; identify collaborations and fan-generated content that expand the club’s reach. Exercise sound judgment