Social Media & Content Manager

About the role

This role is part of Huel's Brand team, shaping how we show up in culture and across social for a global audience. While you'll play a key role in strengthening our presence in the US, you'll also help drive our global social strategy, ensuring our content resonates across markets.

Responsibilities

• Be the driving force behind Huel's organic social presence, owning the strategy and editorial direction across channels, with a clear remit to grow impressions, reach new audiences, strengthen our presence in the US, and identify opportunities to scale successful content across both the US and UK.
• Own Huel's brand voice: from manifesto to tone of voice guidelines and messaging frameworks. Ensure we sound consistent across every market and format, while adapting content to resonate with local audiences where it matters most.
• Run the Huel Marketing Hub for organic: submitting briefs, reviewing AI-generated messaging foundations, and pulling channel-ready copy. You’re the final call on what actually gets posted.
• Build and lead our three content tracks: reactive (24–48hr cultural moments), episodic (recurring series with a committed cadence), and campaign-led (quarterly campaigns translated into organic), creating content that feels culturally relevant across our key markets.
• Make nutrition a genuine content pillar: not a caveat or small print. Translate Huel’s science and product truth into stories, formats, and series people actually want to engage with and share.
• Lead the social team: our Social Media Lead reports into you, owning execution, scheduling, and day-to-day reporting.
• Treat community as the engine, not a channel: be in the comments, activate UGC weekly, build recurring formats with our creator network, and partner closely with our Brand Experience & Community team to turn customer signals into content that resonates with audiences across the UK, US and beyond.

Requirements

This role is best suited to someone with 5+ years in brand, content or creative leadership, with deep, native knowledge of TikTok and Instagram. Exceptional copywriter. Global mindset. Culturally wired. AI-native, not AI-curious. Hunts growth audiences. Proven organic growth. Food, lifestyle or wellness DTC experience preferred. Copy across channels, OOH, social, email, packaging, web. Comfortable across formats, not just captions. Belongs to Huel's 7 values and brings diverse perspectives.

Qualifications

Not someone who “understands social”, but someone who lives in it. Exceptional copywriter. Global mindset. Culturally wired. AI-native, not AI-curious. Hunts growth audiences. Proven organic growth. Food, lifestyle or wellness DTC experience preferred. Copy across channels, OOH, social, email, packaging, web. Comfortable across formats, not just captions. Belongs to Huel's 7 values and brings diverse perspectives.

Skills

• Strong strategic thinker with a passion for storytelling.
• Expert in TikTok and Instagram.
• Exceptional copywriting skills.
• Global mindset and ability to adapt content to different markets.
• Culturally aware and able to connect with diverse audiences.
• Experience with AI tools and platforms.
• Proven track record of growing organic social media presence.
• Ability to translate scientific concepts into engaging narratives.
• Experience leading a social media team.
• Strong understanding of consumer behavior and trends.

Benefits

• A competitive salary range of $120,000-$140,000 per annum depending on your skills and experience.
• Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
• 30 Paid Vacation Days PLUS Federal Holidays.
• Free Huel to keep you going.
• 2 weeks a year to work remotely from anywhere!
• 401K Plan.
• Commuter Benefits.
• Paid Volunteering Days.
• Enhanced Family Leave.
• Dog friendly.
• Monthly gym membership contribution plus we will also give you your own nutrition plan!
• Free 1-on-1 therapy provided by BetterHelp.
• Private Medical and Health insurance for you, including free life insurance.
• Paid Employee Referral Scheme.
• Biannual events to celebrate success - Have you heard about Huelchella?