Social Media & Content Manager

Department: Marketing. Reports to: VP of Marketing.

About the role

The Social Media & Content Manager is an in-person, on-property role responsible for bringing the Camelback Resort brand to life across social media, digital channels, and the resort website. This highly creative and guest-focused role develops engaging content that inspires visits, builds community, supports revenue goals, and showcases the resort’s year-round experiences. The ideal candidate is a strong storyteller who thrives in a fast-paced environment, understands social trends, and can confidently move between filming on the mountain, writing website copy, responding to a guest’s direct message, and managing the resort’s online reputation.

Responsibilities

• Develop and execute social media strategies that support Camelback Resort’s brand, marketing campaigns, events, promotions, and revenue goals.
• Create, capture, edit, and publish engaging photo, video, and written content across platforms including Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging channels.
• Maintain a comprehensive social media content calendar that reflects seasonal priorities and resort-wide initiatives.
• Write creative, accurate, and brand-aligned captions, stories, scripts, promotional copy, and other digital content.
• Monitor social media trends, platform updates, cultural moments, and competitive activity to identify new content opportunities.
• Attend resort events and capture real-time content.
• Collaborate with internal departments to highlight lodging, skiing, snowboarding, waterparks, mountain adventures, food and beverage, retail, special events, and associates.
• Coordinate influencer, creator, and user-generated content opportunities as needed.
• Ensure all content follows established brand standards, voice, and visual identity.
• Monitor and respond promptly and professionally to social media direct messages, comments, mentions, tags, and guest inquiries.
• Manage and respond to Google reviews in a timely, thoughtful, and brand-appropriate manner.
• Escalate guest concerns to the appropriate departments and follow through to help ensure resolution.
• Monitor online conversations and guest sentiment, identifying recurring concerns