Social Media & Content Manager

About the role

We are looking for a bold, creative, and social-first Social Media & Content Manager to join our Marketing team. This is not a “post-and-hope” role, this is your chance to own the voice, personality, and growth of multiple brands across social media.

Responsibilities

• Own social media strategy and execution for multiple brands across platforms (Instagram, TikTok, Facebook, X, LinkedIn, Youtube)
• Create engaging, on-brand content from ideation to execution without needing step-by-step direction
• Build and manage a holistic, multi-brand content calendar with a smart mix of owned and earned media
• Capture real-time content at events, activations, and brand locations
• Stay ahead of social trends, consumer behavior, and energy-shopping insights to keep content fresh, relevant, and impactful
• Monitor social channels and actively engage with audiences to build an authentic, loyal community
• Develop and refine social response strategies that feel human, timely, and brand-right
• Work closely with the Sr. Marketing Manager to set monthly and quarterly growth targets
• Analyze performance across platforms, tracking KPIs like engagement, reach, growth, and conversions
• Produce clear, insightful reports that tell a story, not just numbers
• Turn results into ideas: identify what’s working, what’s not, and pitch new concepts to level up performance

Qualifications

• Outgoing, fun, creative personality who’s comfortable being out in the field capturing content
• 3+ years’ experience managing owned social media channels. Agency background preferred
• Proficiency in Canva and CapCut for social content creation and editing
• Hands-on experience using Sprout Social (or similar platforms) for scheduling, reporting, and social listening
• Demonstrated success leading innovative, KPI driven social media campaigns
• Excellent written and verbal communication skills
• Experience managing multiple brands and adapting tone, voice, and strategy accordingly
• Deep understanding of owned vs. earned media and how they work together to drive growth
• "Can do" attitude. Shows leadership and wiliness to take initiative
• Bilingual Spanish/English a major plus