Social Media Content Creator - Dollywood Parks & Resorts - Full Time Year Round

About the Role

At Dollywood Parks & Resorts, we create memories worth repeating! We are seeking a Social Media Content Creator who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together and caring deeply about our brand. The ideal candidate will be equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator. This role affects and enhances The Dollywood Company’s marketing efforts by acting as the face and voice of external brand communications on social media.

The ideal candidate will display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated, and accountable.

Responsibilities

• Manage Dollywood Parks & Resorts social presence by publishing social media calendar content and responding to social users in a timely manner across Facebook, Instagram, Twitter, and TikTok.
• Embody The Dollywood Company’s voice, values, and purpose to build relationships with potential Dollywood Parks & Resorts fans.
• Serve as a marketing team subject matter expert on social media presence and content creation, using discretion in all communications.
• Create photography and videography content, including editing using Adobe Creative Suite.
• Provide crisis monitoring for owned and non-owned channels under the direction of The Dollywood Company’s crisis communications plan.
• Write copy as part of the social media content creation process, collaborating with the Social Media Supervisor to pitch content ideas and produce work.
• Maintain awareness of emerging social trends and pitch content ideas related to trends and relevant cultural conversations.
• Stay up to date with new platform features and social media tools, pitching use cases for them.
• Maintain a solid grasp of relevancy as it relates to The Dollywood Company, the theme park/amusement, and hospitality industries, as well as the local, regional, and global community.
• Understand the Dollywood Company and Dolly Parton brands to formulate internal and external written and video communications that position the Dollywood experience as unique and authentic.
• Facilitate site visits at all properties for members of the media, including print, broadcast, and digital.
• Identify ways to increase awareness of the Dollywood brand across social, digital, and traditional media through videos, photos, comments, and more.
• Promote various properties in public settings as a public face of The Dollywood Company.
• Support the Dollywood Marketing plan by being a dedicated team player, embracing creative thinking, and respecting the ideas of other team members.
• Assist with major PR publicity events, including product announcements, Dolly Parton appearances, park openings, media endearment events, industry events, and media production/on-site photo/video shoots.

Requirements

• Minimum 18 years of age.
• Bachelor’s Degree required; Degree in Marketing, Communications, or Business Administration preferred.
• Experience in monitoring and responding in online social media community pages.
• Proven experience communicating information and ideas in written format, specifically for blogs, social media postings, and website content.
• Work experience creating SEO content.
• Strong editing skills.
• Proven track record of managing and implementing plans to garner social media coverage.
• Experience in the theme park, hospitality, and/or tourism industry preferred.
• Experience with graphic design and related software preferred.
• Experience with video editing preferred.
• Proficiency with common office software such as Microsoft Windows, Microsoft Office, and Outlook.
• Ability to safely operate company vehicles according to company policy; valid driver’s license, proof of auto liability insurance, and acceptable motor vehicle driving record required.

Skills

• Must reflect Dollywood’s image by being genuinely friendly, caring, and taking pride in work.
• Self-motivated and disciplined.
• Ability to maintain strict confidentiality and judgment regarding privileged information.
• Committed to continuous improvement.
• Professional appearance with good personal hygiene.
• Promotes and supports a “team” work environment by cooperating and helping co-workers.
• Productive in a fast-paced environment.
• Maintains dependable work attendance and flexibility with assigned work schedules, including evenings, weekends, and holidays.
• Sensitive to the needs of guests and empowered to act within company guidelines.
• Effective communication, problem-solving, conflict management, and interpersonal skills.
• Able to make a friendly impression when speaking to or corresponding with guests, vendors, and employees.
• Self-supervised and disciplined to prioritize and complete workload on a timely basis.
• Detail-oriented with a high level of accuracy.
• Strong organizational skills.
• Above-average memory retention and recall.
• Ability to build and maintain relationships.
• Ability to function effectively in high-stress situations and make sound decisions.
• Ability to organize, plan, and meet deadlines and budget restrictions.
• Able to comprehend instructions and retain information.
• Able to perform duties consistent with creating a safe and secure environment for hosts and guests.
• Flexible to handle frequent changes in priorities.
• Able to perform basic arithmetic with accuracy.
• Able to communicate effectively using standard approved verbiage and punctuation.
• Able to operate different types of motorized vehicles, including automobiles, vans, golf carts, and other all-terrain vehicles, and enter/exit vehicles multiple times daily.

Physical and Cognitive Requirements

• Lifting and Carrying: Position may require occasional to frequent lifting of up to 50 lbs utilizing company’s safety guidelines for safe lifting.
• Mobility: Position may require intermittent to prolonged sitting, standing, and/or walking for the duration of shift, up to 13 hours. Travel to various areas on property may include changes in terrain, stairs, and uneven surfaces.
• Repetitive Movements: This position may require performing repetitive movements and tasks throughout the shift, including repeated use of hands, arms, or other body parts.
• Environmental Conditions: This position requires the ability to perform work tasks in varying weather conditions, including extreme cold and heat. Employees may be required to work indoors and outdoors.
• Cognitive and Sensory Requirements: This position requires strong cognitive skills, including the ability to think critically, solve problems, process and retain information, have attention to detail, and communicate effectively using approved methods.