Content Creator & Social Media Coordinator

About the role

We are seeking a full-time Content Creator & Social Media Coordinator to join the DNAM Brands team. This role involves hands-on work in-house, focusing on creating engaging short-form content across TikTok, Instagram Reels, and other social media platforms for our portfolio of iconic brands including Von Dutch, Ed Hardy, Trina Turk, Valentino Orlandi, and Badgley Mischka.

Responsibilities

• Develop creative concepts and content ideas aligned with brand goals and social media trends
• Research and pull inspiration from TikTok, Instagram Reels, and other digital platforms
• Plan shoot themes, shot lists, and content calendars
• Capture high-quality photo and video content both on-site and at various shooting locations
• Edit short-form video content optimized for TikTok, Instagram Reels, and other social platforms
• Create and publish approximately 15+ pieces of short-form content per week
• Oversee and manage the brand's TikTok presence, ensuring content remains relevant and engaging
• Monitor social media trends, audio, challenges, and viral content opportunities
• Collaborate with internal teams to execute content campaigns and product launches
• Track content performance and provide recommendations for future content strategies
• Travel locally as needed for content shoots (mileage reimbursement available)

Qualifications

• 1+ years of experience creating content for social media platforms
• Strong knowledge of TikTok, Instagram Reels, and current social media trends
• Experience shooting, editing, and publishing short-form video content
• Proficiency with video editing software and mobile content creation tools
• Understanding of UGC (User-Generated Content) style marketing and content creation
• Strong creative eye for storytelling, composition, and visual aesthetics
• Highly organized with the ability to manage multiple projects and deadlines
• Valid driver's license and reliable transportation for local shoots

Preferred Skills

• Experience working with fashion, beauty, lifestyle, or e-commerce brands
• Basic photography and lighting knowledge
• Familiarity with content analytics and social media performance metrics