Social Media Content Creator (Contract)

What You’ll Do

• Full-Cycle Production: Conceptualize, script, shoot, and edit high-quality video and photo content tailored for TikTok, Instagram Reels, YouTube, and Facebook.
• Trend & Culture Tracking: Act as the team’s "ear to the ground" for internet culture, identifying viral trends and algorithm shifts that 23andMe can authentically join.
• Cross-Functional Collaboration: Partner with the broader Brand Marketing and Science teams to support major product launches, heritage months, and brand initiatives.
• Community Growth: Develop audience-driven content series that spark conversation and deepen our followers' understanding of their own genetic stories.

What You’ll Bring

• Experience: 2–4+ years of professional experience in social media production or digital marketing, preferably for a science, health, or tech brand.
• Technical Mastery: Advanced proficiency in Adobe Creative Cloud (Premiere Pro, Photoshop) and/or native platform editors (CapCut, TikTok, Canva, etc.), Claude Design, and ability to use reporting tools to analyze content performance and optimize creative accordingly.
• Proficiency with both smartphone and DSLR camera required.
• Platform Expert: Understanding of the nuances between platforms and which content performs the best on which platforms.
• Copywriting: Strong editorial skills with the ability to write catchy captions and clear, concise educational scripts.
• Organization: Experience using project management tools (Jira) and social scheduling software (Sprout Social).