Jobs · Marketing · New York

Social Media Content Creator

Unity · New York, NY · 4 days ago
Marketing$65k–$90k/yrFull-time

About the role

The Unity Global Communications team is seeking a Social Media Manager & Content Creator to shape how Unity shows up across social platforms. You’ll develop and execute creative and support data-driven strategies that grow awareness and engagement across LinkedIn, X, Instagram, Facebook, TikTok and YouTube.

Unity is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D.

Responsibilities

  • Concept, design, and produce end-to-end visual content, including short-form vertical video (Reels, TikToks, Shorts), graphics, GIFs, carousels, and trend-driven assets.
  • Support building and execute platform-specific social strategies and tactics that drive brand awareness and engagement.
  • Collaborate with cross-functional teams to amplify Unity’s campaigns.
  • Help manage the editorial calendar, content pipeline, and publishing process.
  • Use performance data to evaluate impact and refine creative strategy.
  • Stay current on emerging design trends, video editing techniques, and social media best practices.

Requirements

  • Proven experience growing a brand’s social presence.
  • Expert knowledge of software like Adobe Premiere Pro, Final Cut Pro, or CapCut, with a strong grasp of pacing and visual storytelling for social-first content.
  • Excellent communicator who can simplify technical concepts in relatable ways.
  • Experience partnering with influencers or creators to extend brand reach.
  • Strong project management and organizational skills, balancing multiple priorities in a fast-paced, distributed team.
  • Comfortable on-camera or behind-the-camera, with a creative and analytical mindset.
  • Social-First Mindset: The ability to natively translate complex topics into platform-native formats, hooks, and visual language rather than adapting traditional marketing materials after the fact.

Qualifications

  • Familiarity with Unity’s tech/products, gaming, 3D creation, or real-time technology communities.
  • An eye for emerging trends and formats across digital culture.
  • A mix of creative and analytical skills — equally excited by concepting ideas and measuring performance.
  • Social media community management experience.
  • Experience using video editing softwares (like Adobe Premiere Pro, Final Cut Pro, or CapCut), Canva, Figma, and social scheduling platforms.

Pay

Base salary ranges by primary work location zone:

  • Zone A: $65,400 - $89,980 USD gross
  • Zone B: $73,900 - $101,640 USD gross
  • Zone C: $83,000 - $114,180 USD gross

This role may be eligible for equity awards and participation in company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits

Benefits eligibility, specific offerings, and coverage vary based on country and employment status. Some of the ways Unity strives to take care of eligible team members globally:

  • Comprehensive health, life, and disability insurance
  • Commute subsidy
  • Employee stock ownership
  • Competitive retirement/pension plans
  • Generous vacation and personal days
  • Support for new parents through leave and family-care programs
  • Office food snacks
  • Mental Health and Wellbeing programs and support
  • Employee Resource Groups
  • Global Employee Assistance Program
  • Training and development programs
  • Volunteering and donation matching program

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