Social Media Content Creator

What You’ll Do

• Organic Social & Content Creation (~60%)
  • Concept, shoot, edit, and publish social-first content across Instagram, TikTok, YouTube Shorts, and emerging platforms.
  • Create engaging short-form video using iPhone, CapCut, Canva, and other creator tools.
  • Develop recurring content series, founder storytelling, reactive content, and trend-driven concepts that feel native to each platform.
  • Adapt product launches, retail partnerships, PR moments, and larger marketing campaigns into compelling social-first content.
  • Maintain Nori's social content calendar and publishing cadence across channels.
  • Stay ahead of platform trends, creator movements, and cultural moments, proactively bringing fresh ideas to the team.
  • Confidently appear on camera as a relatable face of the Nori brand.
• Paid Creative & Performance Marketing (~30%)
  • Source, organize, and edit creative assets for Meta and TikTok advertising campaigns.
  • Identify high-performing hooks, trends, and content formats that can be translated into paid creative.
  • Collaborate with the marketing team to develop new ad concepts and creative testing ideas.
  • Research high-performing creative across Meta, TikTok, and competitor brands to uncover new opportunities for Nori.
  • Participate in creative brainstorming sessions focused on driving revenue through performance marketing.
• Community Management & Brand Support (~10%)
  • Support day-to-day community management by responding to comments and direct messages in Nori's brand voice.
  • Foster meaningful engagement with customers, creators, and our growing online community.
  • Track content performance and assist with weekly and monthly social reporting.
  • Support product launches, retailer activations, influencer events, and other cross-functional marketing initiatives.

What You'll Need

• 1-2+ years of experience in content creation, social media, or a related marketing role.
• A content creator first: your portfolio showcases social content you've personally concepted, created, edited, and published.
• Comfortable both behind the camera and in front of it, serving as a relatable face of the Nori brand.
• Deeply plugged into internet culture, social trends, creators, and emerging platforms.
• Strong understanding of Instagram, TikTok, YouTube Shorts, and emerging social platforms.
• Fluent in content creation and editing tools including CapCut, Canva, and native platform editing tools.
• Excellent visual storytelling skills and an instinct for creating content that feels authentic, engaging, and native to each platform.
• Highly organized with strong project management skills and the ability to manage multiple creative priorities simultaneously.
• A proactive self-starter who brings ideas to the table instead of waiting for direction.
• Comfortable working in a fast-paced startup environment and excited to wear multiple hats as the company grows.
• Bonus: Experience working with influencers or creators, familiarity with Meta and TikTok advertising, photography or videography experience, and/or a personal social presence that demonstrates your ability to build engaging content.