Social Media Content Creator

About the Role

We’re seeking a creative Social Media Content Creator to produce video content for Duolingo’s presence on TikTok, Instagram Reels, and YouTube Shorts. As a core member of our growing Marketing team, you’ll create entertaining, educational content that brings our brand and characters to life. You’ll take ideas from concept through production, collaborate across teams, and use performance insights to make each creative experiment stronger.

Responsibilities

• Create entertaining, distinctive social content that audiences want to watch and share.
• Develop fun, educational content that supports Duolingo’s mission and makes learning feel engaging and accessible.
• Conceptualize, script, storyboard, shoot, and edit short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
• Create content for campaigns ranging from creator collaborations to stories featuring Duolingo’s animated characters.
• Partner with Social, Brand, Design, Product, and other teams to support product features, launches, courses, podcasts, and company initiatives.
• Run short-form content experiments, analyze results, and apply what you learn to future work.
• Monitor platform trends and audience behavior to identify timely opportunities that fit Duolingo’s brand.

Requirements

• A portfolio of social-first video work that demonstrates strong creative judgment and end-to-end execution. Portfolio submission is mandatory.
• 2+ years of experience creating social content for a brand, organization, agency, or established creator channel.
• Experience producing short-form video, from concept and storyboarding through shooting and editing.
• Proficiency with native social creation tools and video-editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut.
• A strong understanding of TikTok, Instagram Reels, and YouTube Shorts, including how audience expectations differ across platforms.
• Experience using content-performance data to evaluate creative work and guide future experiments.
• The ability to identify relevant trends and respond quickly while protecting brand voice and quality.
• Clear communication skills and experience collaborating with creative and cross-functional partners.

Qualifications

• Proficiency in more than one language (exceptional candidates only).
• Experience creating content with characters, mascots, or established brand intellectual property (exceptional candidates only).
• Experience performing on camera or directing on-camera talent (exceptional candidates only).
• Motion graphics, animation, or design skills (exceptional candidates only).

The offered salary range for this role is $98,600—$133,400 USD, supplemented by equity compensation. Salary is dependent upon work experience, skills, and internal peer comparisons.

Benefits

Take a peek at how we care for our employees' holistic well-being with our benefits here.