Social Media Content Creator

Part-time, non-exempt position typically working 10-20 hours per week on an as-needed basis, up to 1,000 hours annually. Hybrid work setting with both on- and off-campus work expected. Schedule may include occasional evenings and weekends.

About the role

The Social Media Content Creator creates engaging, high-quality content that brings the Bucknell story to life across the University's social media channels. This role supports community engagement and executes social media initiatives that strengthen Bucknell's digital presence through authentic storytelling, compelling visuals, and platform-specific content. The position helps connect with prospective students, alumni, parents, and other key audiences while advancing the University's strategic communication goals.

Responsibilities

• Creates engaging photo, video, graphics, and written content for Bucknell University's official social media channels, including Instagram, TikTok, LinkedIn, Facebook, and more.
• Manages the publishing and execution of content across priority platforms in collaboration with team members.
• Captures, edits, and produces short-form multimedia content optimized for each platform using various software tools.
• Develops creative content concepts and collaborates with the editorial and content strategy team to identify compelling student, faculty, and staff stories.
• Writes platform-specific captions and prepares content for review, scheduling, and publishing.
• Monitors comments, direct messages, and engagement opportunities, responding appropriately or escalating issues as needed.
• Provides live social media coverage and captures content at campus events.
• Ensures all content reflects Bucknell's brand standards while maintaining an authentic, audience-focused voice.
• Performs other duties that support the University's digital communications and social media strategy.

Requirements

• Bachelor's degree in marketing, communications, public relations, or a related field.
• Minimum one year of professional experience managing social media for a brand, organization, or agency.

Preferred Qualifications

• Experience managing or contributing to organizational or brand social media accounts.
• Familiarity with Adobe Creative Cloud, Canva, or similar creative tools.
• Strong understanding of platform-specific content strategies, emerging trends, and social media best practices.
• Experience in higher education communications or student-focused marketing.

Skills

• Demonstrated experience creating engaging content for Instagram, TikTok, and other major social media platforms.
• Strong photography, videography, and mobile content creation skills.
• Experience editing short-form video using CapCut, Adobe Premiere Rush, Adobe Premiere Pro, or similar software.
• Excellent written communication skills and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong interpersonal skills and the ability to work collaboratively with students, faculty, and staff.
• Ability to work independently while collaborating with cross-functional creative teams.

Physical Requirements

• Ability to move throughout campus and occasionally lift or transport photography/video equipment.

Pay

$25.00 per hour. The offer rate will be based on a review of the candidate's credentials compared to the qualifications of the position, internal equity, and the University's overall compensation philosophy.

Benefits

• Flexible scheduling options determined by role.
• Medical, prescription drug, vision, dental, life, and long-term disability insurance options.
• 10% employer contribution to your retirement plan (no contribution requirement for non-exempt positions).
• Generous paid time off, including vacation and sick time, a community service day, and 19 paid holidays (including two full weeks off for Winter Break).
• Full-time and part-time members of the faculty and staff are eligible for tuition remission for themselves. Full-time members are also eligible for tuition remission for their spouse/spousal equivalent and various tuition programs for their children.
• Comprehensive employee wellness program including program incentives.
• Parental leave, an employee assistance program, fitness center membership, and other benefits.