Social Media Content Coordinator

About Us

We are a professional basketball team and state-of-the-art arena/entertainment venue specializing in creating memorable experiences for every guest. Our passion lies in live sports, concerts, comedy shows, family shows, and other world-class events. We thrive in the fast-paced world of sports and live entertainment, working hard, executing flawlessly, and celebrating our successes. Our goal is to deliver wonderful experiences that create lasting memories, and we surround ourselves with individuals who excel in their roles.

About You

You are an enthusiastic lover of sports, live entertainment, and people, with a true passion for engaging in meaningful interactions and creating memorable experiences. You strive to be helpful, engaging, and knowledgeable about the Atlanta Hawks and State Farm Arena. You enjoy being part of an exciting and dynamic team and are committed to continuously enhancing your team's productivity and effectiveness. You work hard, celebrate hard, and aim to positively impact every guest interaction.

Responsibilities

• Content Creation & Coverage
  • Lead shooting and editing of social-first content for all Atlanta Hawks social media channels and other assigned channels (e.g., College Park Skyhawks, Harry the Hawk, and State Farm Arena channels).
  • Provide on-site coverage for all home games, road games, and select community events, capturing real-time highlights and behind-the-scenes access.
  • Monitor and translate real-time social trends and viral conversations into relevant content for the Hawks brand across all platforms.
• Distribution & Publishing
  • Manage the daily distribution and publishing of content across our social media ecosystem, ensuring each post is optimized with platform-specific copy, tags, and native features.
  • Maintain forward-looking social posting calendars and coordinate scheduling of organic and sponsored content with Social Media Directors.
• Project Management
  • Serve as the project lead for assigned social media campaigns, managing timelines, asset trafficking, and cross-departmental approvals.
  • Coordinate with the Creative and Content teams on assets for upcoming social projects, ensuring all social-first requirements are clearly communicated.
• Analytics & Reporting
  • Maintain a basic level of analytical oversight by monitoring post-performance and assisting in pulling top-line stats for campaign recaps as needed.

Requirements

• 2 years of experience managing social media for a brand or equivalent experience.
• Bachelor's degree or equivalent in Journalism, Marketing, Public Relations, Communications, or a related field preferred.
• Experience with sports-specific content capture and highlight-clipping software (Clipro, AvGen, etc.) preferred.

Preferred Qualifications

• Demonstrated ability to manage complex projects with multiple stakeholders, deliverables, and deadlines.
• High attention to detail with the ability to learn and adapt to the Atlanta Hawks’ brand voice, ensuring all social copy is accurate and projects are completed on schedule.
• Extensive knowledge of the social media landscape, including a solid understanding of best practices across X, Instagram, Threads, TikTok, Facebook, Snapchat, and YouTube.
• Proficiency in mobile-first video editing. Professional software like Adobe Premiere/Photoshop is a plus.
• Working knowledge of the NBA and basketball culture required, along with the ability to identify key moments, player narratives, and context in real time.
• Proven ability to work cross-functionally and influence partners without direct authority.
• Exhibit good judgment and decision-making skills.