Social Media Content Coordinator

Social Strategy & Content Production

Own social media strategy and execution across all seven entities-developing channel-specific plans, writing captions, directing short-form video concepts, and scheduling content across Instagram, Facebook, TikTok, YouTube Shorts, and beyond. Coordinate with the content production team on asset capture and bring a video-first mindset to every brand.

Content Calendar & Campaign Alignment

Build and manage the cross-entity content calendar aligned to campaigns, events, and launches. Coordinate with the Marketing Operations Manager and Digital Marketing Manager to keep social content integrated with broader campaign strategy.

Community Management & Reputation

Own community management across all brand accounts-responding to comments, DMs, and mentions within defined SLAs. Monitor and respond to reviews across Google, Healthgrades, Yelp, Zocdoc, and Facebook using platforms such as Birdeye or Podium. Escalate sensitive interactions appropriately.

Influencer Outreach, Reporting & AI

Lead influencer and partner programs for Optimum Human and United to Cure Cancer. Report monthly on reach, engagement, follower growth, and conversions. Use AI tools to accelerate copy, caption drafts, and A/B message testing across brands.

What Success Looks Like

• First 90 Days: Social audit complete; cross-entity content calendar built and operational. Community management SLAs established and consistently met.
• First 6 Months: Measurable improvements in reach, engagement, and follower growth across priority brands. Reputation programs and influencer partnerships for Optimum Human and United to Cure Cancer launched.
• First Year: Each entity has a distinct, consistent, and growing social presence. Consistently embodying the Optimum Standard.

Required

• 3–5 years of social media management experience with ownership of multiple brand accounts.
• Strong copywriting skills across distinct brand voices-clinical, wellness, and performance.
• Video-first mindset with hands-on experience producing Reels, TikToks, and Shorts.
• Proficiency in social scheduling tools (Sprout Social, Later, or similar) and reputation management platforms (Birdeye, Podium, or similar).
• Proficiency with AI content tools for copy, ideation, and A/B message testing.

Paid Time Off

Competitive salary
Health benefits
401(k)
Paid time off
Professional development and continuing education support
Opportunity to grow within the Optimum Platform

Culture

We act with courage and embrace accountability.
We serve with precision and hold ourselves to impeccable standards-then raise them.
We reject mediocrity and the comfort of "good enough."
We measure success not only by outcomes, but by the integrity, excellence, and humanity we bring to every interaction.

Compensation & Benefits

Competitive salary
Health benefits
401(k)
Paid time off
Professional development and continuing education support
Opportunity to grow within the Optimum Platform

Application Information

This is a full-time, on-site position at our Albuquerque, New Mexico office.