Social Media & Community Specialist - Barebells

About the role

We are looking for a Social Media & Community Specialist to join the Vitamin Well USA marketing team, specifically to support Barebells. This role will be responsible for shaping how Barebells products shows up culturally and creatively across social platforms, with a focus on Instagram & TikTok.

This role reports into the Head of US Marketing, owning day-to-day social execution while partnering closely with the global creative team to ensure our platforms are dynamic, relevant, and aligned with our brand strategy. You will manage social media for Barebells specifically in the US market.

Responsibilities

• Own Social & Community
• Lead a social-first strategy where community is treated as a key brand channel, not just a response function
• Define how the brand shows up in conversation—& across all social platforms
• Act as the internal voice of the community
• Lead Community Management & Conversation
• Own day-to-day community management across all platforms, ensuring timely, thoughtful, and on-brand engagement
• Actively participate in conversations by responding to comments, DMs, mentions, tags, and UGC in a way that feels human, culturally aware, and brand-forward
• Identify opportunities to turn engagement into storytelling: spotting standout comments, fans, and moments worth amplifying
• Develop creative approaches to community interaction, including reactive replies, social-first moments, and platform-native conversation tactics
• Maintain sentiment, trends, and feedback to identify opportunities, risks, and areas for brand growth
• Bring the Brand to Life Through Social Content
• Create, curate, and publish content that sparks conversation, invites participation, and strengthens emotional connection with our audience
• Ensure a strong, intentional content mix across product, lifestyle, culture, ambassadors, events, retail, and e-commerce
• Continuously test new formats, storytelling approaches, and interactive content to deepen community engagement
• Ensure tone of voice is consistent yet flexible—able to adapt to humor, trends, and cultural moments while staying true to the brand
• Drive Cultural Relevance & Real-Time Engagement
• Stay deeply tapped into platform behavior, emerging trends, and cultural moments to identify when and how the brand should show up
• Lead real-time and reactive content moments that feel authentic and community-driven—not overly branded
• Support Campaigns, Launches & Activations
• Activate community around launches, events, partnerships, and ambassador moments—before, during, and after

Qualifications

• 2+ years experience in social media, marketing, or brand support roles
• Strong understanding of Instagram, TikTok, and Facebook, including trends, formats, and best practices
• Experience in CPG, food & beverage, lifestyle, or wellness brands preferred
• Excellent organizational and time-management skills
• Strong visual sensibility and attention to detail
• Clear and confident communicator, both written and verbal
• Comfortable working cross-functionally in a fast-moving, collaborative environment
• Passion for culture, brand building, and digital storytelling

Benefits

Vitamin Well USA is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Life at Vitamin Well Group

• Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds.
• We are a team dependent on each other to create the best results. Like a high performing sports team every individual counts and we act together towards shared objectives.
• And like any successful team, we need to keep focused on where we want to go and how we will get there.