Social Media & Community Manager - HERO (Contract Role, NYC)

About the role

MATTE is looking for a Social Media & Community Manager to support an upcoming immersive holiday experience from launch through the end of its run. This is a hands-on contract role for someone who knows how to build excitement around a live cultural experience through smart, engaging social content and active community management.

Responsibilities

• Plan and publish approximately two Instagram feed posts per week, along with ongoing Stories
• Write captions and short-form social copy in an established brand voice
• Manage the community across comments and DMs, maintaining an active and responsive presence
• Monitor tags, mentions, and engagement and identify opportunities to reshare guest-generated content
• Develop and execute interactive engagement mechanics, including sign-ups, polls, quizzes, countdowns, and other social-first moments
• Capture short-form video content on-site at HERO once the experience opens, including in-platform editing and publishing
• Support influencer and creator outreach as needed
• Participate in on-camera content when appropriate and comfortable; on-camera appearances are not required
• Help identify timely, reactive content opportunities throughout the campaign and live experience

Requirements

The ideal candidate is a strong writer, culturally plugged in, comfortable creating content on the fly, and understands how to translate an established brand voice into social.

Qualifications

Experience managing social media and online communities for brands, entertainment, hospitality, experiential, or culturally relevant projects

Skills

• Strong copywriting skills and the ability to quickly adapt to an established brand voice
• Fluency in Instagram, including Reels, Stories, community engagement, and native editing tools
• A strong understanding of social trends, platform behavior, and what drives audience participation
• Comfortable capturing and creating quality content in a fast-moving, live environment
• Highly organized, responsive, and able to independently manage a consistent publishing cadence
• Experience with influencer or creator outreach is a plus

Pay

$20,000 total

Schedule

Approximately 8 hours per week