Social Media Brand Strategist

About the Role

We're looking for a creative, organized, and strategically minded Social Media Brand Strategist to join our Global Brand & Experience Center of Excellence. In this role, you'll help shape how Principal and Principal Asset Management shows up across social channels, translating thought leadership, campaigns, events, business priorities, and subject matter expertise into engaging content and social media strategies that drive impact. You'll partner across marketing, communications, creative, and business teams to elevate our social presence while advancing social media adoption and understanding across the organization.

Responsibilities

• Develop and execute social media strategies that strengthen and grow the Principal and Principal Asset Management brands.
• Create and manage social content across LinkedIn, Facebook, Instagram, and emerging platforms.
• Own portions of the content calendar, from concept development through activation.
• Create, review, and optimize content to ensure creative quality, platform alignment, and audience engagement.
• Translate thought leadership, campaigns, events, and business priorities into social-first content opportunities.
• Provide strategic recommendations on how and where content should be activated for maximum impact.
• Monitor platform trends, algorithm changes, and social media best practices to continuously improve performance.
• Partner with stakeholders across the enterprise, providing guidance and recommendations grounded in social media expertise.
• Support live event coverage and on-site content creation opportunities, including video and real-time storytelling.
• Analyze social media performance and deliver regular insights and recommendations to stakeholders.
• Help establish and advance social media standards, education, governance, and best practices across Principal.

Requirements

• 5+ years of experience in social media strategy, content creation, and project management.
• Strong knowledge of social media platforms, content formats, audience engagement, and platform algorithms.
• Experience creating and managing content for a brand, organization, or agency.
• Exceptional organizational skills with the ability to manage multiple projects, deliverables, and deadlines.
• Strong creative instincts and experience developing engaging visual, video, and written content.
• Confidence to influence stakeholders, provide strategic direction, and advocate for social media best practices.
• Excellent communication, collaboration, and relationship-building skills.
• Experience using social media management and analytics tools such as Sprinklr.
• Curiosity for emerging trends, platforms, technologies, and social behaviors.
• B2B marketing experience is a plus.

Success in This Role

You are equal parts strategist, creator, and orchestrator. You enjoy developing ideas but are equally passionate about bringing those ideas to life through compelling content and thoughtful execution. You thrive in a fast-paced environment, are comfortable balancing competing priorities, and can confidently guide stakeholders toward the most effective social media strategies.

Location

This role will be located at Principal World Headquarters in Des Moines, IA, and will benefit from a hybrid work arrangement with 3 days a week in the office in a typical work week.

Pay

Salary ranges reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Actual compensation will be based on geographic location, work experience, education, licensure requirements, and/or skill level and will be finalized at the time of offer.

Salary Range: $89,300 - $120,650 / year

Benefits

• Flexible Time Off (FTO): Provided to salaried (exempt) employees for vacation, personal, or short-term illness. Employees don’t accrue a bank of time off under FTO.
• Pension Eligible: Yes
• Comprehensive, competitive benefit offerings crafted to protect physical, financial, and social well-being.

Work Authorization

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States.

Additional Requirements

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These requirements may also apply to other positions across the organization.