Social Media Brand & Content Manager - Beauty & Medical Aesthetics

Position Overview

The Social Media Brand & Content Manager will support our social-first company in connecting with new audiences and engaging our existing base through compelling social media initiatives.

We are seeking a self-starter with a 'founder mentality'. This role requires exceptional project management skills—ensuring all content moves from ideation to posting on schedule, without oversight. This role will help us expand our digital footprint and oversee our social communications efforts.

What You Will Do

• Rename and strategically evolve SkinSpirit’s social media identity—primarily on Instagram, TikTok, Facebook, and YouTube
• Refine and pitch original, trend-forward campaigns, moving beyond standard industry templates to create 'must-watch' content that differentiates our brand
• Monitor the pulse of social and platform guideline updates
• Increase social media engagement and followers across platforms
• Manage social media content calendars, connecting with internal teams for alignment and planning purposes
• Partner with creative team in the creation of written and visual content across platforms that is based on social media best practices and current trends—brief the team with platform-ready copy and visual direction or inspo
• Translate complex clinical treatments and medical-grade skincare protocols into digestible, platform-specific content that maintains brand authority while remaining highly engaging
• Consistently produce strong hooks and generate original ideas in monthly briefings
• Build brand community through strategic and tactical actions including giveaways, influencer relationships, creator programs, ambassador program, collabs, and active community management
• Maintain brand authority by monitoring key performance indicators (KPIs) such as link clicks, likes, and other metrics of social media marketing campaigns and use these insights to determine future activations
• Monitor and analyze trends and competitor performance
• Collaborate with internal partners across teams
• Auditing and optimizing our internal content production pipeline
• Assist with other duties and special projects as assigned

What You Will Bring

• High School Diploma required; Bachelor’s degree in related field preferred
• 2+ years of proven expertise in social media marketing and social media platforms
• Previous experience as an in-house or dedicated Social Media Manager at a national consumer brand is strongly preferred
• Experience in beauty, medical aesthetics or similar industry strongly preferred
• Strong social media content creation skills including but not limited to writing, design and video skills
• Must be proficient in mobile-first video production (Short-form video/Reels/TikTok/Edits), with an eye for high-end visual storytelling that aligns with our premium brand aesthetic
• Understanding of video editing and content scheduling platforms
• Excellent organizational skills with high attention to detail, with the ability to monitor multiple social media platforms concurrently and prioritize tasks effectively and meet deadlines
• Adept at community building and keeping calm under high-pressure online interactions
• Proficiency in Microsoft Office and ability to quickly learn new technology platforms

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, kneel, crouch or crawl
• Talk and hear

Benefits

• Competitive benefits package which includes generous employee discounts, Friends & Family discounts and a beautiful working environment with a stellar team
• We also offer paid holidays and a 401k plan with a company match program
• For full-time employees we offer Medical, Vision, and Dental insurance