Social Media Brand & Content Manager - Beauty & Medical Aesthetics

Position Overview

The Social Media Brand & Content Manager will support our social-first company in connecting with new audiences and engaging our existing base through compelling social media initiatives. We are seeking a self-starter with a 'founder mentality'. This role requires exceptional project management skills—ensuring all content moves from ideation to posting on schedule, without oversight.

What You Will Do

• Rename and strategically evolve SkinSpirit’s social media identity—primarily on Instagram, TikTok, Facebook, and YouTube
• Refine and pitch original, trend-forward campaigns, moving beyond standard industry templates to create 'must-watch' content that differentiates our brand
• Monitor the pulse of social and platform guideline updates
• Increase social media engagement and followers across platforms
• Manage social media content calendars, connecting with internal teams for alignment and planning purposes
• Partner with creative team in the creation of written and visual content across platforms that is based on social media best practices and current trends—brief the team with platform-ready copy and visual direction or inspo
• Translate complex clinical treatments and medical-grade skincare protocols into digestible, platform-specific content that maintains brand authority while remaining highly engaging
• Build brand community through strategic and tactical actions including giveaways, influencer relationships, creator programs, ambassador program, collabs, and active community management
• Maintain brand community through strategic and tactical actions including giveaways, influencer relationships, creator programs, ambassador program, collabs, and active community management
• Monitor key performance indicators (KPIs) such as link clicks, likes, and other metrics of social media marketing campaigns and use these insights to determine future activations
• Monitor and analyze trends and competitor performance
• Collaborate with internal partners across teams

What You Will Bring

• High school diploma required; bachelor’s degree in related field preferred
• 2+ years of proven expertise in social media marketing and social media platforms
• Previous experience as an in-house or dedicated Social Media Manager at a national consumer brand is strongly preferred
• Experience in beauty, medical aesthetics or similar industry strongly preferred
• Strong social media content creation skills including but not limited to writing, design and video skills
• Must be proficient in mobile-first video production (Short-form video/Reels/TikTok/Edits), with an eye for high-end visual storytelling that aligns with our premium brand aesthetic
• Understanding of video editing and content scheduling platforms
• Adequate organizational skills with high attention to detail, with the ability to monitor multiple social media platforms concurrently and prioritize tasks effectively and meet deadlines
• Able to work well autonomously and within a team in a fast-paced environment
• Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external contractors
• Adept at community building and keeping calm under high-pressure online interactions
• Proficiency in Microsoft Office and ability to quickly learn new technology platforms

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, kneel, crouch or crawl
• Talk and hear

Benefits

• Competitive benefits package which includes generous employee discounts, Friends & Family discounts and a beautiful working environment with a stellar team
• We also offer paid holidays and a 401(k) plan with a company match program
• For full-time employees we offer Medical, Vision, and Dental insurance