Social Media Associate- Remote

About the role

Behindthechair.com is seeking a creative, detail-oriented, and driven Social Media Associate to own the day-to-day organic voice of our supporting brand accounts. You’ll plan, create, publish, and grow content across Instagram, TikTok, and Facebook for @thebtcshow, @oneshothairawards, @btcuniversity, and @arcscissors — turning our shows, awards, education, and products into scroll-stopping storytelling. You’ll also support our Social Media Director on the flagship @behindthechair_com master account as needed, and coordinate cross-promotion and collaborations between all of our accounts to keep the BTC brand family working as one. This role is perfect for someone who lives and breathes social media, stays ahead of digital trends, and has a genuine passion for the professional hair industry. Success here goes beyond posting: the ideal candidate immerses themselves in our platforms, understands our audiences, and consistently brings fresh creative ideas to the table.

Reporting & Collaboration

This role reports to the Sr. Manager of Operations & The BTC Show, with overall creative direction and vision set by our CEO and Founder, Mary Rector. You’ll work closely with Mary on strategy and partner daily across our Social, Advertising, and Editorial teams to deliver cohesive, on-brand work. You’ll partner closely with our Social Media Director — who owns the flagship @behindthechair_com account — supporting him on the master account and coordinating collaborations across all BTC accounts. On paid campaigns, you own organic content and asset coordination; the Paid Media Manager owns paid strategy, budget, and optimization.

Responsibilities

• Own and run the @thebtcshow, @oneshothairawards, @btcuniversity, and @arcscissors accounts — planning, creating, and scheduling organic content across Instagram, TikTok, and Facebook.
• Support the Social Media Director on the flagship @behindthechair_com master account as needed.
• Coordinate cross-promotion and collaborations between all BTC accounts, communicating with the Social Media Director to keep messaging aligned.
• Partner with the Editorial team on copy