Associate Director, Social Media (Remote US)

Directive Consulting is the leading B2B marketing agency for companies that are optimized for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

Are you a true marketing nerd with a passion for social media advertising and people management? Do you love building new things and motivating your team to win? The Associate Director of Paid Social sits on the fast-growing Communications team. Our social media team is on the cutting edge of media marketing for enterprise B2B clients. We’re a hub of innovative strategies, helping clients leverage the full power of LinkedIn, Meta, YouTube, Reddit and more to reach, engage, and convert their target audiences.

About the role

Associate Directors are the most important people at Directive. They are directly responsible for strategic excellence in their zone of genius and developing their team of social strategists. As an Associate Director in one of our most creative divisions, you have the opportunity to help shape both our product and culture.

Responsibilities

• Lead a pod of up to 8 Social Media Strategists. Set the tone for excellence across your team and clients.
• Goal Setting: Responsible for setting the goals for each client engagement in your pod.
• Best Practices: Ensure that every one of your clients follows best practices and our unique methodology for Social Advertising.
• Breakdown Barriers: Understand critical approval moments and support your strategist in earning a yes. Ensure roadblocks are a part of every 1x1 conversation with Strategists, and that an action plan is established to remove them for the success of the strategy.
• Accountability: Build structure, create a cadence, support proactively, and empower your team with clear and concise communication and expectation setting.

Requirements

• 4+ years experience working at a performance/digital marketing agency (bonus for B2B)
• 2+ years people management experience
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta
• Understanding of different Ad Units within the LinkedIn and Meta Platforms such as conversation ads, document ads, CTV, and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to team members to ensure joint success
• Ability to de-escalate client fires and proactively prevent them
• Strong understanding of Paid principles, including ICP research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; a true problem solver
• Live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-obsessed and passionate about advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Embody our core values through every interaction, internally and externally
• Effectively manage a team of up to 8 Strategists and Senior Strategists
• Meet and exceed department-level KPIs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals with Senior Stakeholders
• Surface cross-sell opportunities that align with client goals and objectives
• Offset client churn through referrals, upsells, and cross-sells
• Clearly communicate results with client point of contact, executives, and internal team members
• Demonstrate exceptional decision-making related to strategic direction for accounts and growth and retention of key talent

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
• Mental: Access to certified therapists through Spring Health, membership to Headspace
• Physical: Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Bonus: Annual bonus based on tenure, which scales in total amount over time
• Annual company-wide retreat

Pay

The annual base salary range for this position based in the United States is $100,000 - $135,000 USD with bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job-related skills, and depth of experience.

Schedule

This is a remote-first role with the ability to work from anywhere in the US, including our state-of-the-art offices in Irvine, California. For some positions, we accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. Collaboration primarily occurs through virtual meetings (Zoom) and Slack.