Social Media Assistant

About the role

The Social Media Assistant will support the Marketing department in providing digital and social media support to various divisions within Avalon, including Talent Management, Live, TV Production, and Distribution. Key responsibilities include collaborating on content planning, managing daily publishing workflows, maintaining community management, capturing social content, assisting with copywriting, and tracking engagement metrics.

Responsibilities

• Support collaborative content planning and assist with the development and maintenance of annual content calendars.
• Aid in day-to-day publishing workflows, including scheduling and posting content across Instagram, TikTok, Facebook, and X.
• Maintain proactive community management across platforms, including monitoring comments, responding to direct messages, and engaging with audiences in a brand-appropriate way.
• Support social content capture with talent and identify behind-the-scenes content opportunities at marketing shoots and on location.
• Assist with copywriting across social channels, tailoring language and tone to suit different platforms and audiences.
• Support communication and coordination between agencies, talent, and internal marketing teams.
• Track and monitor creative briefs from ideation through delivery to ensure timelines are met.
• Identify relevant cultural moments, calendar opportunities, and social trends that may inform future marketing activity.
• Prepare and organize content and assets for scheduled posts to ensure timely publishing across all platforms.
• Track engagement and performance metrics across social channels and assist in compiling insights for internal reporting.
• Cook up logistical details related to content, including scheduling talent participation or coordinating with production teams where required.
• Monitor relevant cultural moments, trending topics, and platform updates that could inform future content opportunities.
• Attend bi-weekly check-in meetings with Avalon's UK-based digital team for ideation sessions, campaign updates, and to communicate resource needs.
• Proactively engage with the team and demonstrate a collaborative approach.
• Show creativity in developing engaging social-first content.
• Show organizational skills with a strong attention to detail and the ability to manage multiple tasks or deadlines.
• Communicate effectively with a collaborative approach and work effectively across multiple teams and stakeholders, including those in other time zones.
• Show interest in comedy and the broader entertainment landscape, spanning television, live performance, and theatre.
• Show interest in Broadway and the theatre industry, with an awareness of current productions, talent, and trends.

Qualifications

• Basic editing and design skills are a bonus but not essential. Experience can be gained through internships, coursework, or personal projects.

What we offer

• Employer-paid medical, dental, vision, long-term disability & life insurance.
• 401k program with employer contribution.
• Annual vacation and holiday closure.
• Employee assistance program.
• Tickets for our Live gigs.

Pay

$50,000 - $60,000

Schedule

Full Time