Social Media and Marketing Specialist

About the role

Join LittleStar as the Marketing Specialist and help support the neurodiverse community by using your creative skills to promote our mission of inclusive, high-quality care and advocacy.

Responsibilities

• Create and manage a comprehensive social media strategy aligned with LittleStar's mission, strategic priorities, and communication goals.
• Write, design, schedule, and publish engaging social media content, including stories, photographs, graphics, short-form videos, employee features, program highlights, educational content, and event promotions.
• Maintain a consistent content calendar across platforms like Facebook, Instagram, LinkedIn, and other appropriate channels.
• Monitor comments, messages, reviews, and community engagement, responding or escalating concerns in a timely and professional manner.
• Stay informed about social media trends, platform updates, and emerging opportunities that could benefit LittleStar.
• Track social media performance and provide regular reports and recommendations based on engagement, reach, audience growth, and other relevant metrics.
• Identify and develop meaningful stories that demonstrate LittleStar’s impact on patients, families, employees, and communities.
• Interview employees, families, community partners, and other stakeholders to develop authentic and engaging content.
• Produce written, photographic, graphic, and video content for digital and print use.
• Ensure all stories and images are used with appropriate authorization and in compliance with HIPAA, organizational policies, and applicable privacy requirements.
• Aid in developing and implementing marketing strategies for LittleStar's programs, services, events, fundraising initiatives, and community partnerships.
• Create marketing materials such as flyers, brochures, advertisements, presentations, signage, newsletters, digital graphics, and promotional items.
• Support marketing efforts designed to increase program awareness, patient referrals, employee recruitment, community engagement, and philanthropic support.
• Coordinate with vendors, printers, photographers, videographers, and other external partners as needed.
• Assist with maintaining and updating website content to ensure information is timely, accurate, accessible, and aligned with LittleStar's brand.
• Partner with Human Resources to create recruitment marketing campaigns that communicate LittleStar's culture, employment opportunities, and employee experience.
• Develop employee spotlights, workplace culture content, recognition posts, and other materials that strengthen employee engagement and recruitment.
• Provide marketing and communications support for fundraising events, community outreach activities, conferences, employee events, and program initiatives.
• Develop event-related social media content, invitations, signage, presentations, sponsorship materials, and promotional campaigns.
• Attend selected LittleStar activities and events to capture photographs, video, interviews, and real-time social media content.
• Maintain organized records of projects, approvals, consent forms, vendor relationships, and marketing materials.
• Aid in managing marketing-related expenses within established budgets.
• Perform other duties that support LittleStar's mission and organizational priorities.

Requirements

• High school diploma or GED required.
• Must be 18 years of age or older.
• Valid driver’s license.
• Energetic, forward-thinking, and creative individual with high ethical standards, positive team player with a professional image.
• Previous experience in design software such as Canva, Adobe, or Vista.
• Create Proficient in Microsoft Office.
• Strong knowledge of Social Media platforms including Facebook, Instagram, and LinkedIn.
• Strong organizational and time management skills along with the ability to manage multiple projects.
• Good judgement and creative thinking skills.
• Discretion in matters that need to remain private, as well as HIPAA and PHIP.
• Possess a genuine passion for and understanding of the mission of LittleStar Centers, Inc.
• Able to work with a broad range of diverse stakeholders.
• Strong verbal and written communication skills.

Qualifications

• High school diploma or GED required.
• Must be 18 years of age or older.
• Valid driver’s license.
• Energetic, forward-thinking, and creative individual with high ethical standards, positive team player with a professional image.
• Previous experience in design software such as Canva, Adobe, or Vista.
• Create Proficient in Microsoft Office.
• Strong knowledge of Social Media platforms including Facebook, Instagram, and LinkedIn.
• Strong organizational and time management skills along with the ability to manage multiple projects.
• Good judgement and creative thinking skills.
• Discretion in matters that need to remain private, as well as HIPAA and PHIP.
• Possess a genuine passion for and understanding of the mission of LittleStar Centers, Inc.
• Able to work with a broad range of diverse stakeholders.
• Strong verbal and written communication skills.

Skills

• Design software proficiency (Canva, Adobe, Vista).
• Microsoft Office proficiency.
• Strong social media management skills.
• Content creation and editing.
• Project management.
• Storytelling and narrative development.
• Collaboration and teamwork.
• Communication and interpersonal skills.
• Photography and videography.
• Marketing and public relations.
• Event planning and coordination.
• Content analysis and reporting.
• Brand consistency and compliance.
• Employee engagement and recruitment.
• Community outreach and partnership building.

Benefits

LittleStar offers a competitive benefits package including health insurance, retirement plans, paid time off, and more.

Pay

$50,000 - $60,000 annually, commensurate with experience.

Schedule

Full-time position, Monday through Friday, with core office hours being 8:30 - 4:30 p.m., with availability for crisis and emergencies when needed. This position regularly requires long hours and frequent weekend work.