Social Media and Marketing Project Manager

About The Role

We’re looking for someone who is proactive, detail-oriented, collaborative, and enjoys balancing creativity with organization to join our in-house Marketing Department at People’s Trust Insurance as our Social Media & Marketing Project Manager. In this role, you’ll help bring compelling ideas to life through social media while also keeping marketing projects moving smoothly across our family of brands, including People’s Trust Insurance, Rapid Response Team, and TopLine Insurance.

What You’ll Do

• Play a key role in developing and executing social media content and campaigns across all brands, including both paid and organic initiatives.
• Create and maintain social media content calendars for organic and paid campaigns.
• Cook up creative assets, write captions, get approvals, and schedule social media posts.
• Maintain a watchful eye on engagement across social platforms and respond or route inquiries as needed.
• Track social media performance metrics, provide regular reporting and recommendations, and optimize plans accordingly.
• Stay current on social media trends, platform updates, and best practices.
• Support online reputation management efforts, including review monitoring and response coordination.
• Collaborate with internal teams to identify content opportunities that support business goals and brand awareness, and audience engagement.
• Help ensure consistency in brand voice, messaging, visual identity, and overall brand expression across all social and marketing channels.
• Serve as a brand steward across all brands by helping maintain cohesive and aligned brand standards in content, campaigns, and communications.

Key Responsibilities

• Develop and execute social media strategies across multiple brands.
• Create and maintain social media content calendars for organic and paid campaigns.
• Coordinate creative assets, captions, approvals, and scheduling of social media posts.
• Monitor engagement across social platforms and respond or route inquiries as needed.
• Track social media performance metrics, provide regular reporting and recommendations, and optimize plans accordingly.
• Stay current on social media trends, platform updates, and best practices.
• Support online reputation management efforts, including review monitoring and response coordination.
• Collaborate with internal teams to identify content opportunities that support business goals and brand awareness, and audience engagement.
• Help ensure consistency in brand voice, messaging, visual identity, and overall brand expression across all social and marketing channels.
• Serve as a brand steward across all brands by helping maintain cohesive and aligned brand standards in content, campaigns, and communications.

Marketing Project Management

• Input and manage all incoming marketing requests and projects within ClickUp.
• Prioritize projects and maintain visibility on timelines, deliverables, and deadlines.
• Cook up workflow between internal stakeholders, vendors, and creative team members.
• Lead project status updates and follow-ups to keep projects moving efficiently.
• Absolutely document all project details, assets, approvals, and deadlines.
• Aid in production coordination for marketing campaigns, events, collateral, and digital initiatives, including managing vendor requests and relationships.
• Identify workflow bottlenecks and help improve project organization and team efficiency.
• Keep organized records of ongoing and completed marketing projects.

About Us

People’s Trust Insurance is a Florida-based homeowners insurance company with over 250 employees. We’re proud to work together with our jointly owned companies, Rapid Response Team (Florida’s largest insurance restoration general contractor) and TopLine Insurance, an insurance agency.