Social Media and Community Manager
BBDO Worldwide · Atlanta, GA · 2 mo ago
SalesFull-time
About the role
We are actively seeking an Atlanta-based Community and Social Media Manager who is not just a social media enthusiast but a true platform-native. In this role, you'll go beyond conventional social media management by engaging with our community both on- and off-page, showcasing your exceptional writing skills, and leveraging analytics and social listening to drive our brand's success. If you are deeply passionate about social media and possess a creative flair, we invite you to join our growing team. Extra points for being super organized and being able to create content – especially at our brands' live events.
Responsibilities
- Actively engage with client's community on and off-page, fostering meaningful interactions and building lasting relationships that push the brand message forward.
- Develop and implement client community engagement initiatives that are outside of traditional customer care.
- Showcase your exceptional writing and creative skills to create compelling and shareable content.
- Generate quick, engaging content such as reactions and other interactive elements.
- Facilitate on-site, live event social platform coverage of branded events for clients.
- Pull and analyze client social media analytics to measure campaign success and community growth.
- Utilize social listening tools to stay informed about trends, sentiments, and conversations relevant to our clients' brands.
- Collaborate with cross-function teams (creative, production, account) to help integrate social media strategies into overall marketing efforts.
- Provide insights and recommendations based on analytics and community feedback.
Requirements
- Ability to create quick, engaging content for rapid posting.
- Strong analytical skills with the ability to derive actionable insights.
- Enthusiastic and passionate about social trends (local, national, global).
- Creative mindset and passion for innovative ideas.
- Exceptional writing skills with the ability to adapt tone and style for different clients and platforms.
- Proven experience as a Social Media Manager, with a focus on community engagement.
- Proficient in social media management tools and analytics (such as Sprinklr, Sprout, Creator IQ, Tagger, Google Analytics – and we'd love to learn from you your favorite tools and tech).
- A deep understanding of social media platform dynamics.
- Bachelor's degree in marketing, communications, or a related field.