Social Media and Communications Specialist in Gainesville, FL

About the role

The Collier Companies is seeking a Social Media & Communications Specialist to lead the strategy, execution, and performance of our social media presence across multiple brands and communities. This is an on-site role, reporting out of The Collier Companies Florida Home Office in Gainesville.

Responsibilities

• Develop and execute cohesive paid and organic social media strategies across multiple brands and communities.
• Create, schedule, and publish engaging content across Meta, Instagram, LinkedIn, and emerging platforms.
• Manage and optimize Meta advertising campaigns, including audience targeting, retargeting, lead generation, A/B testing, and budget allocation.
• Analyze paid and organic campaign performance and translate insights into actionable recommendations.
• Maintain and monitor social media engagement, brand sentiment, reach, conversions, and overall campaign effectiveness.
• Collaborate with marketing, leasing, operations, development, and executive teams to align social media initiatives with company objectives.
• Write and edit social media copy, website content, press releases, award submissions, and internal communications.
• Oversight company-wide online reputation management, reviews, and social engagement.
• Create content calendars and campaign strategies that support leasing, occupancy, recruitment, and corporate branding goals.
• Identify social trends, platform updates, and emerging opportunities to keep The Collier Companies ahead of the curve.
• Create playbooks, best practices, and training resources to ensure consistent execution across teams and communities.
• Provide ongoing coaching and support to onsite teams regarding social media strategy and engagement and host, at minimum, monthly team training.

Qualifications

• Minimum of 2 years of experience managing social media marketing for multiple brands, business units, or clients.
• Proven experience developing integrated paid and organic social media strategies that drive measurable business outcomes.
• Advanced knowledge of Meta Business Suite, Ads Manager, audience segmentation, retargeting strategies, and campaign optimization.
• Strong understanding of content strategy, community management, social analytics, and performance reporting.
• Excellent copywriting, editing, and storytelling skills.
• Experience with LinkedIn marketing and advertising is a plus.
• Experience in multifamily housing, real estate, hospitality, or consumer-facing brands is a plus.
• Public relations and media relations experience is a plus.

Our Culture

The Collier Companies is a fast-growing company that fosters a professional attitude and a strong team spirit. We are committed to training our teams well, honoring their achievements, and promoting from within. Our team is highly focused on both personal and professional growth, building a strong relationship with our residents, and creating an environment that each of our residents can call home. At The Collier Companies, we recognize TEAM MEMBERS for being the foundation of our success which aligns with our internal mission statement PROUDLY SUPPORTING OUR TEAM MEMBERS IN BECOMING THEIR BEST SELVES. Our external mission is PROUDLY MAKING YOUR HOME THE HEART OF OUR BUSINESS. We are good STEWARDS to each other, believe in collaboration and support one another to achieve our missions. We PRIDE ourselves on working and growing with the principles taught in “The 7 Habits of Highly Effective People”, written by Stephen Covey. The Collier Companies Team Members are committed to CANI (Constant & Never-Ending Improvement) & to utilizing our I&R (Initiative & Resourcefulness) to find solutions that are BOTH E&E (Efficient & Effective) that we implement via IIT (I Intend To ____). We are committed to ONGOING LEARNING – At The Collier Companies & sponsor book clubs, training, and mentorship to support the professional and personal growth of our team. We also have our internal learning program called Collier College that is based on the structure and teachings from the Nathan Collier Master of Science in Real Estate program at the University of Florida. GROWTH – We have a goal to double in size within the coming decade! Our team members have a FIRE IN THE BELLY and hold the torch with a BURNING SENSE OF URGENCY! We bring STABILITY into the marketplace and to our residents with a LONG-TERM HOLD strategy. This benefits our human capital, finances, and customer experience. ROOTED – We are privately owned and have been in business since the 1970’s. We currently own and manage over 12,000 apartment homes and we’re pacing over 1,000 new apartment home construction starts each year. At The Collier Companies, it is all about people. Our Residents depend on us to be observant, interested in their lives, and quick to respond to their needs. We enjoy working with them and with each other. Every day is different: rewarding, challenging, and fun. When someone lives in one of our communities, they are entrusting us with providing their Home, something fundamental to their emotional, spiritual, and physical well-being and we consider that both a wonderful Honor and a significant Duty that we are passionate about. We ask all that join us to commit to doing likewise.