Social Media and Communications Specialist [AQ-13476]

About the role

Aquent is seeking a highly motivated and creative individual to join an early-stage team, where you will be instrumental in building awareness, driving engagement, and fostering growth for an innovative solution empowering automotive dealerships. This hands-on role offers the perfect blend of strategic vision and tactical execution, allowing you to make a tangible impact from day one. You'll not only execute day-to-day social media activities but also refine communication strategies that resonate with a crucial audience, directly contributing to the platform's success and market leadership. Our client, a valued partner of Aquent, operates a cutting-edge B2B eCommerce platform designed to empower automotive dealerships. Their mission is to be the go-to resource for dealers seeking innovative solutions to enhance their operations, focusing on principles of being dealer-first, excellence, and transparency.

Responsibilities

• Execute comprehensive social media efforts across various channels, including content posting, reposting, and community engagement.
• Manage and refine the content calendar, collaborating with diverse sources to develop compelling content.
• Report on social media performance metrics to both internal and external stakeholders, providing actionable insights.
• Continuously refine and implement the brand's social media strategy, aligning with the broader marketing plan.
• Develop and enhance brand messaging and public relations for internal and external audiences, including expert copywriting.
• Oversee content creation and consolidate materials from vendors for community-focused pages, such as webinars, white papers, case studies, and educational resources.
• Strategically amplify valuable content across the platform and its social media properties.
• Provide dedicated social media, communications, and marketing support to the team as needed.
• Assist in the planning and promotion of key activities, offers, events, and industry gatherings.
• Track performance data, analyze results, and propose data-driven strategies to boost reach, engagement, and conversions.
• Ensure the brand's authentic, trusted, and consistent tone of voice is maintained across all communication platforms.
• Proactively create and post engaging content to drive audience interaction.

Must-Have Qualifications

• A minimum of 5 years of marketing experience, specifically encompassing social media, communications, events, and public relations.
• Demonstrated experience working within a start-up environment, or actively involved in building or refreshing a brand (company, product, or service).
• Prior automotive marketing experience, particularly with dealer-focused products or solutions.
• Proven ability in content development and crafting key messages, collaborating effectively with various audiences and channels.
• Deep and broad knowledge of social media platforms and trends.
• Exceptional writing and editing skills, capable of crafting clear and compelling narratives.
• Ability to communicate effectively across all channels and multiple social media platforms.
• Strong understanding of major social media platforms (e.g., LinkedIn, YouTube, Instagram) and their underlying algorithms.
• Proficiency in social media management tools and analytics platforms.
• Experience with graphic design tools (e.g., Adobe Creative Suite) and social media content creation applications.
• Demonstrated good judgment and integrity in professional conduct.
• Ability to work independently as part of a high-performing team, coupled with a positive, 'can-do' attitude.
• Excellent organizational, flexibility, and time management skills, thriving in a dynamic, deadline-driven environment.
• Bachelor's degree in Marketing, Business, Strategy, Communications, Public Relations, or a related field.

Nice-to-Have Qualifications

• Experience in eCommerce or B2B marketing.
• Familiarity with dealer solutions and software services.
• Background in auto retail.

Benefits

• Subsidized (up to 85%) health, vision, and dental benefits.
• Access to Fidelity 401(k) with matching.
• FSA Program.
• Weekly direct deposit.
• Resume/portfolio review + interview prep.
• Free continued learning through Aquent Gymnasium.