Social Media Analyst

About the role

The Social Media Analyst will analyze social media data, social listening insights, audience trends, and channel performance to support social strategy and business decision‑making across a large, highly matrixed organization. This is a remote position (NYC preferred) with an ASAP start date for a 12‑month contract.

Responsibilities

• Analyze social media performance, audience behavior, sentiment, conversation trends, and emerging topics.
• Lead social listening analysis and translate large data sets into clear, actionable insights.
• Monitor and analyze social conversations using social listening and intelligence platforms.
• Evaluate social content performance and identify opportunities to improve reach, engagement, relevance, and audience connection.
• Turn complex data into concise recommendations for social media strategy, content planning, and business decisions.
• Develop recurring and ad hoc reports, dashboards, executive summaries, presentations, and insight readouts.
• Present findings and recommendations to large groups, senior stakeholders, and cross‑functional partners.
• Support social publishing and measurement workflows using platforms such as Sprinklr, Sprout Social, or similar tools.
• Use Tableau or comparable data aggregation and visualization platforms to organize, analyze, and communicate performance data.
• Respond to social insights requests from multiple internal teams while managing competing priorities and deadlines.
• Identify meaningful trends, competitive activity, emerging conversations, potential opportunities, and reputational risks.
• Partner closely with communications, marketing, creative, analytics, and social media teams.
• Coordinate across numerous teams within a centralized shared‑service environment.
• Maintain organized processes for requests, deliverables, reporting, documentation, and stakeholder follow‑up.

Requirements

• Approximately 5 years of experience in social media analytics, social listening, digital analytics, audience insights, or closely related work.
• Strong hands‑on social listening experience; this is a core requirement for the role.
• Experience analyzing social data and converting findings into actionable business and social media recommendations.
• Experience with social listening, measurement, or publishing platforms such as Sprinklr, Brandwatch, Sprout Social, or similar tools.
• Experience with Tableau or another data aggregation, visualization, or dashboarding platform.
• Strong understanding of major social platforms including Instagram, TikTok, YouTube, LinkedIn, Facebook, and X.
• Demonstrated ability to create a compelling story from data and communicate insights clearly.
• Experience presenting data, insights, and recommendations to large groups and senior stakeholders.
• Excellent verbal and written communication skills.
• Strong stakeholder‑management and customer‑service orientation.
• Ability to work effectively with different personalities, functions, and seniority levels within a large matrixed organization.
• Extremely organized, reliable, responsive, and capable of managing multiple priorities.

Benefits

• Health
• Dental
• Vision
• 401K

Pay

Compensation range: $45‑55 per hour on W2.

Schedule

40 hours per week.