Social Media Analyst

About the role

We’re looking for a Social Media Analyst to join our US team and turn social and influencer performance data into clear, actionable insights. You’ll analyse campaign, organic, influencer and community data, identify trends and opportunities, and translate findings into strategic recommendations for clients. Working closely with our strategy and client teams, you’ll develop reporting, measurement frameworks and test-and-learn plans, while building real-time dashboards to streamline performance tracking. This is a great opportunity for someone who loves social, data and strategy, and wants to turn numbers into stories that drive better creative and business decisions.

Responsibilities

• Collating and processing high volumes of social-first performance data (Engagement, Views, CTR, CPM, etc.)
• Monitoring and reporting on performance for social-first campaigns, always-on organic content activity, influencer partnerships and community engagement
• Distilling clear actions and insight from the data, making strategic recommendations, optimization plans, and presenting findings in clear, client-facing presentations and reports
• Crafting clear performance analysis and narratives in reporting
• Closely working alongside a team of strategists to develop qualitative and quantitative research for both current clients and new business prospects
• Creating automated social dashboards to help aid and manage reporting across the agency. These will be client specific and update in real time to pull results efficiently
• Developing measurement frameworks and test-and-learn plans that define ‘which metrics matter’ based on client goals, allowing optimizations and strategic pivots to be grounded in data
• Creating data-driven insights for the agency as well as working these into white papers and articles for the agency to publish with external media sources

Skills

• Experience in an analyst or insights role within an agency
• Highly skilled in Excel (Pivot tables, custom formulas)
• Experienced in building custom audience segments in Consumer Insights platforms (Global Web Index, MRI Simmons, etc.) and the analysis of the data against hypotheses
• Proficient with a wide suite of social reporting platforms (Brandwatch, Sprout, Sprinklr, Amplify, Meltwater, Talkwater etc.)
• Proficient with native social media reporting tools (Meta Ads manager, Facebook Ads manager, TikTok insights etc.)
• Passionate about social media, brands, and the world of communication
• Up to date with latest news and trends that are going on in the industry
• Able to work to tight deadlines
• Curious about brands, culture, data and how the three interact

Benefits

• Competitive salary reflective of your experience and aligned with our internal salary bands
• Flexible Hybrid working: 3 days in the office and 2 from home
• 20 days of paid time off (PTO), in addition to all U.S. Federal Holidays
• Birthday Day off – an extra day to celebrate your big day
• Wellbeing day off — one additional day off plus a $50 voucher to support your wellbeing
• Private Healthcare cover
• Tech scheme
• Coolr weekly socials — we get together every week to connect as a team

Pay

A competitive, benchmarked salary ranging from $70,000 to $85,000, based on your experience and level.