Social Media & Affiliate Manager

About the role

We're building a company that values innovation, collaboration, and continuous growth. Our Social Media & Affiliate/Influencer Manager will own the full loop of building a thesis, shipping fast, reading data, killing what's losing, and pouring fuel on what's working.

What you'll own

• Run our social channels (TikTok, Instagram, YouTube Shorts, [others]) as a testing ground, not a brand museum—prioritizing formats and hooks that drive measurable downstream action.
• Build and maintain a content testing calendar: clear hypotheses, variants, and success metrics for hooks, formats, offers, and CTAs.
• Partner with creative to produce high-volume, performance-oriented content (UGC, short-form video, founder/POV content) rather than a handful of polished hero assets.
• Identify winning organic content and flag it for paid amplification and creator briefs.
• Build, run, and scale our affiliate and influencer program from sourcing through negotiation, briefing, activation, and renewal.
• Manage affiliate platforms and links (e.g., Amazon Associates / Influencer Program, [LTK, ShareASale, Impact, Levanta, Archer, etc.]) and structure commission and incentive models that stay profitable.
• Develop creator briefs that give enough direction to stay on-brand while leaving room for the native, authentic content that actually converts.
• Define and track the metrics that matter: ROAS/MER on creator spend, CAC by channel, conversion rate, EPC, affiliate revenue, content-attributed sales on both Amazon and DTC.
• Run a structured testing cadence—document what you tested, what you learned, and what you're scaling or cutting.
• Build attribution as best you can across the Amazon/DTC split (Amazon Attribution, brand referral bonus, UTM discipline, promo/affiliate codes) and be honest about its limits.
• Report results in plain language: what moved the number, what didn't, and what's next.

What we're looking for

• A testing mindset, full stop. You think in hypotheses and experiments. You're comfortable being wrong fast and iterating, and you'd rather ship 20 scrappy tests than 1 perfect campaign.
• 3-5 years in social, influencer, affiliate, or growth marketing—ideally for a DTC and/or Amazon brand.
• Demonstrable results: you can point to programs or content you grew and the numbers behind them.
• Hands-on experience building and managing influencer/affiliate relationships at scale.
• Strong comfort with analytics—you live in dashboards, spreadsheets, and platform reporting, and you can turn data into decisions.
• Solid creative instincts paired with commercial judgment: you know a scroll-stopping hook when you see AND you ask whether it sells.
• Familiarity with the Amazon ecosystem (Brand Registry, Amazon Influencer Program, Attribution, Brand Referral Bonus) is a strong plus.
• Nice to have: Experience with paid social or working closely with a paid media team. Basic video editing / familiarity with content tools (CapCut, etc.). Experience standing up an affiliate program from scratch. A network of creators you can tap on day one.

How we'll know you're winning

In your first 90 days, you'll have a documented testing calendar live, a baseline set of metrics we trust, and at least a few creator partnerships and content formats proven out with real numbers behind them—so we know what to scale.