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Jobs · Marketing · Massachusetts

Social Media & Affiliate Manager

Aramore Skincare · Beverly, MA · 2 mo ago
On-siteMarketingFull-time

About the role

Aramore Skincare is seeking a seasoned marketer to oversee social media presence, creator relationships, and affiliate growth. This role combines brand storytelling, creator culture, and performance marketing.

Key Responsibilities

  • Build and maintain an always-on social strategy guiding channel management, community engagement, and content direction.

  • Ideate content concepts aligned with monthly strategy and brand priorities.

  • Own monthly organic social calendars covering themes, storytelling arcs, and channel deliverables.

  • Lead content publishing cadence and execution across all channels.

  • Drive asset development in partnership with internal and external creatives to ensure timely execution.

  • Respond to comments and direct messages with Aramore's voice and foster a genuine sense of community.

  • Share monthly channel performance reports highlighting top content, engagement, EMV, followers, partnership results, and strategic recommendations.

  • Partner with the agency on gifting strategy and creator alignment, ensuring ShopMy efforts align with broader social and user-generated content (UGC) strategy.

  • Manage and grow Aramore's affiliate business on ShopMy, including onboarding new affiliates, managing ongoing relationships, and scaling high-performing partners into brand partnerships.

  • Identify and gift approximately 200 creators per month via ShopMy or other platforms, and 5+ paid content/whitelisted partners per month (subject to budget alignment).

  • Develop clear, actionable briefs for UGC creators and the internal creative team, sourcing UGC with a focus on quality and efficiency.

  • Identify, evaluate, and cultivate strategic brand partnership opportunities aligned with Aramore's science-forward positioning and target consumer.

  • Negotiate and manage co-marketing agreements, co-branded activations, and GWP collaborations with complementary brands.

  • Track partnership performance against key performance indicators (KPIs) including earned media value, new customer acquisition, and sales.

What We're Looking For

  • 3–5+ years of experience in social media, creator/affiliate marketing, preferably in beauty, skincare, or wellness.

  • Proven track record of growing social media channels and driving engagement, with hands-on experience managing creator and affiliate programs.

  • Strong understanding of social media platforms, algorithms, and analytics tools.

  • Deep understanding of current social trends, platform nuances, and UGC best practices.

  • Excellent communication skills and ability to write compelling copy.

  • Creative thinker with a keen eye for brand, design, and aesthetics.

  • Highly organized, proactive, and comfortable operating in a fast-paced, lean team environment.

  • Clear, confident communicator — both internally and externally with creators and partners.

  • Passion for skincare and a genuine connection to the Aramore brand ethos.

Nice to Have

  • Existing creator or aesthetician network in the beauty/skincare space.

  • Experience working with gifting-focused agency partners or managing UGC production pipelines.

  • Experience supporting TikTok Shop creator programs.

  • Familiarity with UGC and affiliate platforms and tools like The Lobby, ShopMy, Collabs, Refersion, Archive or similar platforms.

  • Basic content creation skills (photography, video, editing, graphics) are a plus but not required.

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