Social Intelligence Analyst

Welcome to Haleon. We’re a purpose‑driven, world‑class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. We do this through our Win as One strategy, which puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do.

About the role

The Social Intelligence Lead will be part of the Social Intelligence Centre of Excellence, a newly created team tasked to strategically collect and use social and digital data (including owned and earned social, search and ratings and reviews) to answer business questions and solve complex problems. The role reports to the Head of Social Intelligence and will be based in China.

Responsibilities

• Act as project lead and trusted partner to deliver a variety of products, including platform setup, dashboards, training modules, performance reports, cultural/trend analyses, audience profiles, and influencer assessments.
• Set up tools (queries for data collection, segmentation, dashboard design for different use cases, alert setup).
• Design and deliver training to upskill teams and democratize access to data.
• Collect and discuss research briefs for internal stakeholders, define scope of work and methodologies to answer them.
• Draft well‑curated reports with insights and recommendations and deliver effective presentations.
• Partner with various internal teams to understand objectives, proactively support data utilization, and act as a trusted partner.
• Collaborate with vendors to troubleshoot technical issues, stay current with social and digital measurement trends, and create use cases for external industry events.

Qualifications and skills

• Minimum 3 years (4 years preferred) experience in social intelligence or digital insights, on the client or agency side.
• Previous experience in FMCG and consumer goods is preferable.
• Proficiency with standard industry software (Brandwatch, Talkwalker, Sprinklr, Trajan, Google Keyword Planner, etc.) and vendors.
• Strong interpersonal skills to understand internal client business needs and develop tailored methodologies and products.
• Ability to translate business briefs into research questions, manage stakeholder expectations, and devise creative solutions.
• Problem‑solving mindset combined with technical knowledge of social and digital insights tools.
• Experience supporting cross‑functional departments (D&T, marketing, CBIA, CSPX, Corporate Affairs, Talent Acquisition, GCR) and delivering training.
• Subject‑matter expertise in social and digital data & insights, with a focus on educating, evangelising, and defining new use cases.