Social Engagement Specialist (work from home)

About the role

Reporting to the Director of Social Engagement, the Social Engagement Specialist will develop and execute a wide range of compelling social-first content to promote the mission of the Red Cross. The successful candidate will have a background in social media content creation and strategy, a penchant for creativity, an eye for detail, strong project management skills, and a passion for testing out the latest social technologies.

This is a 100% remote, virtual position. The selected candidate can be located anywhere in the United States but must work an East Coast schedule.

Responsibilities

• Create innovative, social-first content for the national American Red Cross social media channels, developing platform-specific strategies that drive engagement, audience growth, and brand relevance.
• Develop compelling, people-centered storytelling that brings the American Red Cross mission to life, increases audience awareness, and inspires action.
• Serve as the primary social media point of contact for Training Services, Service to the Armed Forces, Volunteer Services, Youth Engagement, Archives, and Mission, Impact & Inclusion, helping these teams translate initiatives and business goals into engaging social-first content.
• Work with the Social Engagement team and stakeholders across the organization to execute social media strategies for national campaigns.
• Measure and evaluate social media performance, utilizing data and audience insights to inform content strategy, communicate results to stakeholders, and drive buy-in.
• Manage social engagement projects, coordinating deliverables in a timely manner.
• Serve as a social media subject matter expert, providing training, technical guidance, and strategic counsel to regional communicators and stakeholders.
• This position sometimes requires irregular or extended hours, especially during disasters or other emergencies.

Requirements

• Bachelor’s degree in communications, journalism, marketing, or related field.
• Minimum of 5 years of related experience, including social media management, editorial production, communications, marketing, and/or corporate-related public relations and digital content creation.
• Excellent writing and editing skills, and familiarity with AP style.
• Strong critical thinking and strategic planning skills to create engaging, audience-centric content.
• Proven track record of producing compelling and engaging content and strategizing around social media platforms, including TikTok, Instagram, Threads, X, Facebook, and LinkedIn.
• Experience producing social video, as well as experience using social media management platforms like Sprout Social.
• Proficiency in using data to inform content strategy including analyzing content performance, audience behaviors, and channel trends.
• Understanding of SEO principles and how to apply them to create and optimize content for search and audience discoverability.
• Familiarity with and commitment to the Red Cross mission.
• Ability to collaborate and build positive relationships with people at all levels of a large, complex organization, and be an independent problem solver.
• Comfortable working with and managing volunteers.
• Ability to multi-task and meet deadlines in a fast-paced, deadline-driven environment.
• Must be authorized to work in the United States. The American Red Cross does not sponsor employment visas.

Pay

The annual salary range for this position is $75,000 - $85,000. Salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary include your specific skills, years of experience, and comparison to other employees already in this role.

Benefits

• Medical, Dental, and Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• Paid Time Off: Starting 15 days a year (based on job type and tenure)
• Holidays: 11 paid holidays (six core holidays and five floating holidays)
• 401K with up to 6% company match
• Paid Family Leave
• Employee Assistance Program
• Disability and Insurance: Short-term and Long-term
• Service Awards and recognition